The first and longest-running podcast for professional communicators.
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The first and longest-running podcast for professional communicators.
In the long-form episode for November 2025, Shel and Neville riff on a post by Robert Rose of the Content Marketing Institute, who identifies “idea inflation” as a…
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For the second year in a row, Coca-Cola turned to artificial intelligence to produce its global holiday campaign. The new ad replaces people with snow scenes, animals, and…
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What happens when the AI conversation turns from a quiet side road into a crowded superhighway? Recently, Martin Waxman — digital strategist and LinkedIn Learning instructor — pressed…
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Sentiment analysis has become a default metric for communicators. If sentiment is positive, trust must be high. But if your company’s words are diverging from its actions, trust…
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Things change fast in the digital world. On the other hand, business tactics can be slow to adapt. Crafting content with the intent of “going viral” has been…
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Kenvue’s stock tumbled when U.S. President Donald Trump, with Health & Human Services Secretary Robert F. Kennedy, Jr., standing behind him, declared that its product, Tylenol, leads to…
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We’ve all heard of AI slop by now. “Workslop” is the latest play on that term, referring to low-quality, AI-generated content in the workplace that looks professional but…
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In this short midweek episode, Neville and Shel dive into one of the hottest debates in communication today: what happens to tone and authenticity when artificial intelligence steps…
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Posts and videos featuring Generative Engine Optimization (GEO) hacks and formulas are flooding the web. We reported recently on one such hack focusing on press releases. But when…
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For a while, businesses were flexing their social responsibility muscles, weighing in on public policy matters that affected them or their stakeholders. These days, not so much, with…
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