The first and longest-running podcast for professional communicators.
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The first and longest-running podcast for professional communicators.
In the long-form episode for December 2025, Neville and Shel explore the future of news from two perspectives, including The Washington Post's ill-advised launch of a personalized, AI-generated…
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For somebody who posts on X or other social media platforms to become recognized by the media and other offline institutions as a significant, influential voice worth quoting,…
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In this short midweek episode, Shel and Neville dissect the communication fallout from the $13.5 billion Omnicom-IPG merger and the controversial pre-holiday layoff of 4,000 employees. Among the…
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Big Four consulting firm Deloitte submitted two costly reports to two governments on opposite sides of the globe, each containing fake resources generated by AI. Deloitte isn’t alone.…
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Studies purport to identify the sources of information that generative AI models like ChatGPT, Gemini, and Claude draw on to provide overviews in response to search prompts. The…
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In the long-form episode for November 2025, Shel and Neville riff on a post by Robert Rose of the Content Marketing Institute, who identifies "idea inflation" as a…
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For the second year in a row, Coca-Cola turned to artificial intelligence to produce its global holiday campaign. The new ad replaces people with snow scenes, animals, and…
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What happens when the AI conversation turns from a quiet side road into a crowded superhighway? Recently, Martin Waxman — digital strategist and LinkedIn Learning instructor — pressed…
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Sentiment analysis has become a default metric for communicators. If sentiment is positive, trust must be high. But if your company's words are diverging from its actions, trust…
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Things change fast in the digital world. On the other hand, business tactics can be slow to adapt. Crafting content with the intent of “going viral” has been…
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