For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #407: AI Is Changing How Managers Manage

Organizations need to help managers prepare to do their jobs in the new world of work

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FIR #406: Alas, SEO, We Knew You Well

Last week saw a flood of AI announcements, including one that could ruin the web economy

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FIR #405: Gen Z’s Connection with Influencers

A new report finds half of consumers buy based on influencer recommendations

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FIR #404: Purpose Without the Peril

Companies are turning to volunteerism instead of advocating for societal change

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FIR #403: Does Marketing Need a Separate Ethics Standard for AI?

AI dominates our April long-form episode, but listen for a good, old-fashioned PR story, too

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FIR #402: Your Favorite Social Network Just Shut Down. Now What?

The social networking space is fragmented. Will the fediverse solve this problem?

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FIR #401: The Battle Between PIOs and Journalists

Reporters think PIOs have changed from conduits to obstructionists, and they plan to do something about it

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FIR #399: No More Cookies For You

Third-party tracking cookies will soon be a thing of the past. What are marketers to do?

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FIR #398: The Perfect AI Version of Your (or Anybody’s) Voice

OpenAI says its text-to-voice tool is a major leap forward. Is that a good thing?

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