The first and longest-running podcast for professional communicators.
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The first and longest-running podcast for professional communicators.
Things change fast in the digital world. On the other hand, business tactics can be slow to adapt. Crafting content with the intent of “going viral” has been…
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Kenvue’s stock tumbled when U.S. President Donald Trump, with Health & Human Services Secretary Robert F. Kennedy, Jr., standing behind him, declared that its product, Tylenol, leads to…
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We’ve all heard of AI slop by now. “Workslop” is the latest play on that term, referring to low-quality, AI-generated content in the workplace that looks professional but…
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In this short midweek episode, Neville and Shel dive into one of the hottest debates in communication today: what happens to tone and authenticity when artificial intelligence steps…
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Posts and videos featuring Generative Engine Optimization (GEO) hacks and formulas are flooding the web. We reported recently on one such hack focusing on press releases. But when…
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For a while, businesses were flexing their social responsibility muscles, weighing in on public policy matters that affected them or their stakeholders. These days, not so much, with…
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User-generated content is at a turning point. With generative AI models cranking out tons of slop, content repositories are being polluted with low-quality, often useless material. No website…
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Swarms of consultants descend on companies that have engaged their firms, racking up billable hours and cranking out PowerPoint presentations that summarize the data they’ve analyzed. That business…
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It has been 12 years since Google shut down Google Reader, its popular RSS news reader. The rise of social media newsfeeds had rendered RSS useless for many…
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In multiple ways, Artificial Intelligence is redefining the role of the public relations professional. Some of that change is the result of new tools that automate processes that…
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