For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #340: Will AI Destroy the Web?

All the signs are there. Is there time to avoid the worst-case scenario?

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FIR #339: Still Virtual After All These Years

Second Life is 20 years old and continues to draw users and make money

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FIR #338: Adding Activism to PR

A new study suggests PR can learn a lot from community activists

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FIR #336: Trust, Likability, and Confirmation Bias

“Public individuals” have replaced mainstream media as a source of news and information for many Americans

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FIR #335: BBC Fires a Shot in the Disinformation War

BBC Verify is a New Unit That Debunks Misinformation While Sharing Details of Its Own Reporting

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FIR #334: Employees Really Do Hate Change

The number of corporate change initiatives has exploded in the last seven years. Employees are exhausted.

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FIR #333: When to Disclose That You’ve Used AI

Does every little use of generative AI require disclosure? If not, how do we decide which ones do?

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FIR #331: AI Completes Tasks and Raises Fears

Newly released autonomous agents are a wonder to behold. Their potential is terrifying.

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