Interview edition – David Jungers and Erin Vande Steeg, senior social media strategists at Mall of America, talk about their roles, how they manage social media content creation and engagement, their emphasis on the customer experience and how they work with Mall of America’s 520 tenants. Learn more about your ad choices. Visit megaphone.fm/adchoices

Target found out what can happen when grown men tweet as if they are high school girls. Really. We talk about #AlexFromTarget. There’s another great hashtag worth chatting about: #TechnologyandStuff. Chevy had some fun with that one. Also this week, Verizon jumps into brand journalism, IHOP tweets at “the kids” and a post that suggested…

Interview edition – Andy Sernovitz, CEO of SocialMedia.org, provides his perspective on social media use in big brands, along with three rules every social media leader should keep in mind. And, Natanya Anderson, director of social media and digital marketing for Whole Foods Market, explains her role and team – and how they prioritize listening…

Guest co-host Greg Swan – SVP of consumer and digital marketing, emerging media innovation and strategic partnerships at Weber Shandwick Minneapolis – helps run through several topics, including wearable tech and augmented reality, animated gifs, Ello, Snapchat ads and trends in advertising overall. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is it time to rethink social media marketing campaign tactics, especially after the campaign runs its course? Shoutlet’s Greg Gerik shares his thoughts. Also, Target tried something unique with Instagram for Halloween. A new report looks at the social media activity of Fortune 500 CEOs. Plus, Edelman’s comprehensive study of the relationship between consumers and…

Interview edition – Jay Baer, president, Convince & Convert, discusses why content is important to PR pros and marketers, the “farming principle” when it comes to the success of your content efforts and what he is excited about when working with his clients today. And, Hannah Godfrey, North American Food and Beverage Lead for Brandwatch,…

LinkedIn has opened up its publishing platform to all U.S. users. So, is it for everyone? We also look at a unique way to promote tourism in Minnesota. Plus, the relationship between PR pros and reporters, the definition of a “corporate” blog and Derek Jeter jumps into the content business with some of the biggest…

Ello is everywhere, so Arik and Kevin consider the immediate reaction and what its launch means to the social space. Also, should someone tasked to lead social business within a company also have a strong online presence? Millennials seem to be the focus of every marketer and campaign. Plus, a PR plan for messaging the…

Interview edition – Scott Monty, the executive vice president of strategy at SHIFT Communications, discusses moving from Ford to the agency side, his view of real-time marketing, how to mobilize employees for advocacy and more. Plus, he even offers some advice for parents related to social media and kids. Learn more about your ad choices….

Interview edition – Chris Boudreaux and Susan Emerick, co-authors of “The Most Powerful Brand on Earth,” talk about the state of employee advocacy programs in companies, what they offer employees, businesses and what you should think about if you’re looking to get a program started. Learn more about your ad choices. Visit megaphone.fm/adchoices