Brands and companies are so focused on creating content, are they missing a content curation opportunity? Arik and Kevin mull that over. Also, PR pros sitting in on interviews with their company’s subject matter experts, corporate writing that needs some help, and the content that could make you look lame. Learn more about your ad…

Interview edition – Jason Keath, CEO of Social Fresh, joins Kevin to talk about a variety of social media topics, including podcasting, blogging, the social platforms and his Social Fresh Conference. Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcasting is easy, right? Arik and Kevin reflect on one year of producing shows, the lessons they’ve learned and the overall state of podcasting today. Also, how Coca-Cola made the most of a Mad Men finale connection, a surprising study about customer service on social media, a new way for Facebook to serve up more…

Everybody’s talking about Mary Meeker’s latest Internet Trends Report, so Arik and Kevin are too – they share a few highlights and the takeaways. Also, KFC’s Colonel heads to Twitter, journalists still think PR pros lie for a living, what gives? Plus, native advertising comes to TV newscasts, and the importance of crisis planning in…

Guest co-host Jamie Plesser – director, Interactive Marketing Strategy and Execution at Allianz Life – joins Arik and Kevin. The topics they discuss include Facebook’s Instant Articles, the state of search marketing and why the social media manager might need to step up. Plus, Adobe takes the Talking Points spotlight with an innovative use of…

It’s graduation season, so Arik and Kevin offer up some advice for PR and journalism majors out there. Also, Tide tried tying into the NFL draft – did it work? Plus, Buzzfeed solves a big part of the social media sharing puzzle, why some journalists struggle in making the move to a content creator role…

It’s one thing to create good content, but how do you get more eyeballs on it online? You may need an “alpha audience.” Arik and Kevin discuss that concept. Plus, Target had a big PR and social media win, despite some challenges around keeping products in stock. Also, blogging styles then and now, the continued…

Is social media now nothing more than advertising? Arik and Kevin discuss a provocative post. Also, consumer trust of the PR industry, the quality of corporate writing, and trends for 2015 in branded content. Plus, the new “Poltergeist” had a scary – personalized – promotional push online. Learn more about your ad choices. Visit megaphone.fm/adchoices

A new report looked into the habits and attitudes toward news consumption in social media by millennials. Also in this episode, Arik and Kevin chat about Meerkat and the potential of social video streaming for companies and brands. Plus, are the best days for bloggers behind us, in terms of relationships with brands? And, three…

Interview edition – Shel Holtz, of Holtz Communications + Technology, and the co-host of the long-running “For Immediate Release” podcast. Arik and Kevin talked with Holtz about podcasting, internal communications and the importance of the employee audience, the disconnect between digital/social skills and senior PR leaders, a new approach for employee advocacy, and the demise…