Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
Let's burn down our social media programs and just start over. Right? Arik and Kevin consider two thoughtful posts that take on the true impact of social. Also,…
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Real-time marketing: what is it, really, and has it jumped the shark? Arik and Kevin share their thoughts. Also, an interesting campaign that has the tech industry talking,…
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Guest co-host Heather Rist - director, Social Media and Content at Deluxe Corp. - joins Arik and Kevin. They discuss the increasing use of emojis by brands and…
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Brands and companies are so focused on creating content, are they missing a content curation opportunity? Arik and Kevin mull that over. Also, PR pros sitting in on…
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Interview edition - Jason Keath, CEO of Social Fresh, joins Kevin to talk about a variety of social media topics, including podcasting, blogging, the social platforms and his…
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Podcasting is easy, right? Arik and Kevin reflect on one year of producing shows, the lessons they've learned and the overall state of podcasting today. Also, how Coca-Cola…
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Everybody's talking about Mary Meeker's latest Internet Trends Report, so Arik and Kevin are too - they share a few highlights and the takeaways. Also, KFC's Colonel heads…
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Guest co-host Jamie Plesser - director, Interactive Marketing Strategy and Execution at Allianz Life - joins Arik and Kevin. The topics they discuss include Facebook's Instant Articles, the…
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It's graduation season, so Arik and Kevin offer up some advice for PR and journalism majors out there. Also, Tide tried tying into the NFL draft - did…
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It's one thing to create good content, but how do you get more eyeballs on it online? You may need an "alpha audience." Arik and Kevin discuss that…
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