Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
Is social media now nothing more than advertising? Arik and Kevin discuss a provocative post. Also, consumer trust of the PR industry, the quality of corporate writing, and…
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A new report looked into the habits and attitudes toward news consumption in social media by millennials. Also in this episode, Arik and Kevin chat about Meerkat and…
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Interview edition - Shel Holtz, of Holtz Communications + Technology, and the co-host of the long-running "For Immediate Release" podcast. Arik and Kevin talked with Holtz about podcasting,…
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The real social media strength of Twitter isn't its potential to drive traffic to your company or brand's website or blog. Arik and Kevin discuss a reporter's recent…
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If your company or brand is ever fortunate to have a commercial in the Super Bowl, will you recommend the PR boost for an early release online? Arik…
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Awareness isn't everything in PR, marketing and social media. Instead, there's a growing call for making stronger connections with consumers. Arik and Kevin talk about that. Also, PR…
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Evil trolls on the Internet have the potential to make life miserable for business and brands. Arik and Kevin discuss how to handle the hate. Also, Allstate's "Mayhem…
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Forget about predictions for 2015 - in PR, marketing and social media - instead, Arik and Kevin focus their year-end episode on actual trends to pay attention to:…
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Interview edition - Chad Mitchell, senior director of digital communications at Walmart, talks about how his team is structured, their work and responsibilities, a Black Friday tactic on…
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The story about Black Friday and Cyber Monday wasn't just the deals and what was sold. They also were notable for a big increase in social chatter around…
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