Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
Arik examines the complex topic of companies and brands making the decision to take a public stand on politics and key societal issues. LINKS Most Loved Brands 2020 Survey reaffirms consumers are serious about brands taking stands Best Buy says 30% of 1,000 new tech hires will be people of color or women MORE INFORMATION…
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In our August 2020 episode, we discuss: Instagram Reels (3:00) Cision’s State of the Press Release (5:50) Employee perspectives on COVID-19 (9:05) Spotlight: Country Time’s bailout relief fund (13:25) Our “hills to die on” (15:10) The benefits of mixternal collaboration (28:55) How to brag better (35:45) QUICK NEWS & QUICK TAKES Facebook launches its new…
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In our July 2020 episode, we discuss: Edelman’s Trust Barometer Special Report: Brand Trust in 2020 (3:40) What Black Lives Matter supporters want brands to do (4:45) What companies and employees are posting on LinkedIn (5:55) COVID-19’s impact on marketing (7:00) Spotlight: Arby’s audio tweets (9:05) The impact of the Facebook boycott (11:15) Andy Krall…
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Arik interviews Marsha Pitts-Phillips, the Diversity and Inclusion Officer for the Minnesota chapter of the Public Relations Society of America, and the president and founder of MRPP & Associates Communications. They discuss a variety of topics relevant to the communications landscape right now, including what companies are saying during this period of social unrest, the…
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In our June 2020 episode, we discuss: The aftermath of the death of George Floyd and the communications aspects (2:30) Instagram’s new payouts for influencers (12:00) How podcasting has weathered the pandemic (14:00) Muck Rack’s “The State of Journalism 2020” (16:35) Spotlight: ‘Your job seems too boring’ (20:05) The impact of partisan politics on PR…
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Arik interviews Casey Hall of Lumberjack Social. They discuss several trends in social media to pay attention to during the COVID-19 pandemic: Executive use of social media, brand journalism, Instagram, TikTok, pandemic-related content from brands, and Twitch. LINKS Lumberjack Social Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape…
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In our May 2020 episode, we discuss: Cision’s 2020 Global State of the Media Report (3:50) CEOs seeing record engagement on LinkedIn (5:20) The role of social during COVID-19 (7:50) Spotlight: Kaiser Permanente’s TikTok win (10:10) Disastertising (12:55) Ideas to prepare for the pandemic rebound (24:50) Bosses who micromanage remote workers (30:35) QUICK NEWS &…
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GlobalWebIndex Social media flagship report: The latest social media trends to know for 2020 MORE INFORMATION TheTalkingPointsPodcast.com Apple Podcasts page Spotify page Subscribe to Arik’s weekly email SPONSOR Brandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices
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Thank you for listening. We understandably devoted most of our time in this episode to discussing various aspects of COVID-19 communications. Please take note of a Minnesota PRSA event you also may find helpful, that we mention toward the end of the show: “Communicating during COVID-19: A virtual town hall for communicators by communicators.” In…
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LINKS How social networks are surging and changing during the COVID-19 outbreak Content marketing that is truly making a difference during the COVID-19 outbreak Blue Cross joins Allina to launch skilled volunteer effort to create masks for hospitals and clinics LinkedIn: Life Time Inc. How to take your next conference call from your “tent” Brands…
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