Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
In our December 2020 episode, we discuss: Pinterest’s “soon-to-be trending” report (4:00) Short-form content (6:50) Comms predictions for 2021 (7:30) Spotlight: KFC’s sexy Colonel Sanders movie (10:10) The state of brand journalism (14:20) PRWeek and Cision’s Comms Report (30:05) The interview questions job candidates hate (39:50) INTRO SEGMENT 12 Days of Christmas: Eight communications podcasts…
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Arik and Kevin interview Blois Olson of fluence media. He shares his insights on the political landscape, social media, the impact of COVID-19 on communications, 2021 planning, local media and PR, the benefits of email newsletters and more. LINKS Blois Olson (LinkedIn and Twitter) fluence media fluence media email newsletters UPCOMING EVENT Social Media Trends…
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In our November 2020 episode, we discuss: The 2021 Relevance Report from the USC Center for Public Relations (4:00) The latest IGTV research (7:50) How brands are using sports Twitter to connect with fans (9:50) Spotlight: The Cheetos holiday cookbook (13:55) Social Media Trends 2021 Global Report (16:20) The career path of social media managers…
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Plenty of communicators are posting their thoughts on politics on their social media accounts. Should you? Arik discusses that and shares some advice for how to do it. MORE INFORMATION TheTalkingPointsPodcast.com Apple Podcasts page Spotify page Subscribe to Arik’s weekly email SPONSOR Brandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices
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In our October 2020 episode, we discuss: Social media marketing on Reddit, Twitch and Quora (2:20) New blogging statistics (4:05) LinkedIn Stories (5:20) Spotlight: Ocean Spray and TikTok (8:40) Spotlight: Monster Cereal Sweepstakes (10:45) Social media hot takes (13:45) Refining your approach to employee comms (24:45) Advice if you’re in-between jobs (31:25) QUICK NEWS &…
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Arik interviews Laura King, a director at CorTalent – who manages the company’s recruiting and business development – and a co-founder of Marketers’ Community. She offers advice for your job search, the importance of LinkedIn, ways to stand out, networking tips and more. LINKS Laura King CorTalent Marketers’ Community MORE INFORMATION TheTalkingPointsPodcast.com Apple Podcasts page…
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In our September 2020 episode, we discuss: Email makes a comeback in internal comms (3:20) Facebook sets limits on ads (5:20) Microsoft’s deepfake detector (6:30) Spotlight: Red Wing Shoes and #LaborDayOn (9:00) Communications planning advice (11:45) PR ethics (24:35) Networking in a pandemic (33:00 ) QUICK NEWS & QUICK TAKES Email is the most-used channel…
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Arik examines the complex topic of companies and brands making the decision to take a public stand on politics and key societal issues. LINKS Most Loved Brands 2020 Survey reaffirms consumers are serious about brands taking stands Best Buy says 30% of 1,000 new tech hires will be people of color or women MORE INFORMATION…
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In our August 2020 episode, we discuss: Instagram Reels (3:00) Cision’s State of the Press Release (5:50) Employee perspectives on COVID-19 (9:05) Spotlight: Country Time’s bailout relief fund (13:25) Our “hills to die on” (15:10) The benefits of mixternal collaboration (28:55) How to brag better (35:45) QUICK NEWS & QUICK TAKES Facebook launches its new…
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In our July 2020 episode, we discuss: Edelman’s Trust Barometer Special Report: Brand Trust in 2020 (3:40) What Black Lives Matter supporters want brands to do (4:45) What companies and employees are posting on LinkedIn (5:55) COVID-19’s impact on marketing (7:00) Spotlight: Arby’s audio tweets (9:05) The impact of the Facebook boycott (11:15) Andy Krall…
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