Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
Our March 2021 episode includes:The 2021 Infinite Dial Report (:50)Guest: Tom Webster, Edison Research (8:00)Spotlight: Viral drone video (24:50)Gallagher's State of the Sector 2021 (28:50)NFTs and marketing (33:05)Listener…
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Our February 2021 episode includes:The state of influencer marketing (1:05)Guest: Jason Falls, "Winfluence" (9:10)Spotlight: New Zealand tells tourists to stop copying other people's photos (30:15)What marketers need to…
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Our January 2021 episode includes:The PESO Model (1:25)Guest: Gini Dietrich, Spin Sucks (7:40)Spotlight: Dairy Queen employee on TikTok (19:15)How employee comms can help fight change fatigue (22:05)Digital marketing…
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In our December 2020 episode, we discuss:Pinterest's "soon-to-be trending" report (4:00)Short-form content (6:50)Comms predictions for 2021 (7:30)Spotlight: KFC's sexy Colonel Sanders movie (10:10)The state of brand journalism (14:20)PRWeek…
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Arik and Kevin interview Blois Olson of fluence media. He shares his insights on the political landscape, social media, the impact of COVID-19 on communications, 2021 planning, local…
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In our November 2020 episode, we discuss:The 2021 Relevance Report from the USC Center for Public Relations (4:00)The latest IGTV research (7:50)How brands are using sports Twitter to…
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Plenty of communicators are posting their thoughts on politics on their social media accounts. Should you? Arik discusses that and shares some advice for how to do it.MORE…
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In our October 2020 episode, we discuss:Social media marketing on Reddit, Twitch and Quora (2:20)New blogging statistics (4:05)LinkedIn Stories (5:20)Spotlight: Ocean Spray and TikTok (8:40)Spotlight: Monster Cereal Sweepstakes…
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Arik interviews Laura King, a director at CorTalent - who manages the company's recruiting and business development - and a co-founder of Marketers' Community. She offers advice for…
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In our September 2020 episode, we discuss:Email makes a comeback in internal comms (3:20)Facebook sets limits on ads (5:20)Microsoft's deepfake detector (6:30)Spotlight: Red Wing Shoes and #LaborDayOn (9:00)Communications…
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