Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
Our March 2021 episode includes: The 2021 Infinite Dial Report (:50) Guest: Tom Webster, Edison Research (8:00) Spotlight: Viral drone video (24:50) Gallagher’s State of the Sector 2021…
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Our February 2021 episode includes: The state of influencer marketing (1:05) Guest: Jason Falls, “Winfluence” (9:10) Spotlight: New Zealand tells tourists to stop copying other people’s photos (30:15)…
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Our January 2021 episode includes: The PESO Model (1:25) Guest: Gini Dietrich, Spin Sucks (7:40) Spotlight: Dairy Queen employee on TikTok (19:15) How employee comms can help fight…
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In our December 2020 episode, we discuss: Pinterest’s “soon-to-be trending” report (4:00) Short-form content (6:50) Comms predictions for 2021 (7:30) Spotlight: KFC’s sexy Colonel Sanders movie (10:10) The…
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Arik and Kevin interview Blois Olson of fluence media. He shares his insights on the political landscape, social media, the impact of COVID-19 on communications, 2021 planning, local…
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In our November 2020 episode, we discuss: The 2021 Relevance Report from the USC Center for Public Relations (4:00) The latest IGTV research (7:50) How brands are using…
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Plenty of communicators are posting their thoughts on politics on their social media accounts. Should you? Arik discusses that and shares some advice for how to do it.…
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In our October 2020 episode, we discuss: Social media marketing on Reddit, Twitch and Quora (2:20) New blogging statistics (4:05) LinkedIn Stories (5:20) Spotlight: Ocean Spray and TikTok…
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Arik interviews Laura King, a director at CorTalent – who manages the company’s recruiting and business development – and a co-founder of Marketers’ Community. She offers advice for…
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In our September 2020 episode, we discuss: Email makes a comeback in internal comms (3:20) Facebook sets limits on ads (5:20) Microsoft’s deepfake detector (6:30) Spotlight: Red Wing…
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