Note: One of our discussion items this month is about the communications aspects of the coronavirus (COVID-19). This episode was recorded before March 11, before the most recent developments (the classification of the virus as a pandemic, the restrictions on U.S. travel related to Europe, the NBA’s decision to suspend its season, etc…) In our…

Arik interviews Shahbaz Khan, director of digital content for the Minnesota Timberwolves and Minnesota Lynx. LINKS Shahbaz Khan – Twitter Timberwolves – TwitterTimberwolves – Instagram Timberwolves – Facebook MORE INFORMATION TheTalkingPointsPodcast.com Apple Podcasts page Spotify page Subscribe to Arik’s weekly email SPONSORS    David James Group Brandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

In our February 2020 episode, we discuss: Is it time for brands to hold their tongues on hot topics? (2:05) Poppulo’s Employee Communications Report 2020 (3:55) LinkedIn’s growth (5:40) Spotlight: An IG account mocking influencers (8:55) Spotlight: Winona, Minnesota’s response to Winona Ryder (10:40) Are we in the era of antisocial social media? (16:25) Lessons…

LINKS In 2020, social media will be less social 13 top B2B social media marketing trends and predictions for 2020 12 social media trends to watch in 2020 MORE INFORMATION TheTalkingPointsPodcast.com Apple Podcasts page Spotify page Subscribe to Arik’s weekly email SPONSORS    David James Group Brandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

In our January 2020 episode, we discuss: Facebook’s ban on deepfakes (3:00) A study that says comms directors are in “content chaos” (4:50) How social media ‘stumps’ marketers (7:00) Spotlight: Panera addresses angry tweets (9:45) The differences between a heritage brand and an innovator brand (12:05) Gen Z’s impact on social media marketing (19:20) The…

We’re closing out 2019 with this interview episode featuring Nick Westergaard, chief strategist and partner at Brand Driven Digital. Nick also teaches at the University of Iowa, speaks at numerous conferences, hosts the “On Brand” podcast, and has written two books: “Brand Now” and “Get Scrappy.” We talked with Nick in his office in Iowa…

In our December 2019 episode, we discuss: The FTC’s new advertising disclosures guidance for online influencers (2:30) The Spoken Word Audio Report from NPR/Edison Research (3:55) Content marketing planning for 2020 (4:55) Spotlight: South Dakota is on meth (7:10) Cision and PRWeek’s 2019 Global Comms Report (15:20) The 2020 Relevance Report from the USC Center…

Our interview episode for November features Lisa Grimm, former director of social media and influencer marketing at Whole Foods. She previously held marketing and communications at space150 and Mall of America, among others. She talks about how she’s spending her time during her current sabbatical, shares some great takeaways and tips from her responsibilities and…

In our November 2019 episode, we discuss: Social Media Breakfast MSP’s podcasting event (2:20) PRWeek & Boston University’s 2019 Bellwether Survey (3:10) How to promote podcasts (4:20) Results from a poll of B2B marketers (6:30) Spotlight: An issue for Panera (10:00) Ideas for a behind-the-scenes video series (12:45) How blogging has changed (18:40) Using paid…

Our interview episode for October features Scott Severson, president of Brandpoint. He talks about the content marketing strategies and tactics involved in employer branding. And he offers ideas for getting started, measurement and how a positive employer brand supports an organization’s recruiting and reputation. MORE INFORMATION Show page and links Facebook Group Apple Podcasts page…