On episode #75 of the Rethink Marketing Podcast,  Colin Jeffries closes out Season 1 with an information-packed conversation with world renowned negotiation expert,–“The King of Negotiating”–keynote speaker, corporate coach, and author, Ed Brodow.  Ed brings to light proven preparation practices, in-the-room techniques, and follow-up methods to help ensure you are at the top of your…

On episode #74 of the Rethink Marketing Podcast,  we chime in on the conversation around cultures.  It’s a serious topic with ramifications for your team and your business, but how do you build (or nurture) the right culture?  Intentionality is key, but is culture best created top down or from the bottom up?  We’ll unpack…

On episode #73 of the Rethink Marketing Podcast,  Colin and Eric pull up to the  speaker and communicate with their “Drive Thru” Voices!  Why is it we are not afraid to ask for exactly what we want  when ordering fast food but often struggle to communicate clearly what we want in our professional endeavors?  …

On episode #72 of the Rethink Marketing Podcast,  Colin and Eric  are joined by Bryan Kramer, the father of the human to human business movement, to have a conversation around  human-to-human (H2H) marketing.  Bryan discusses demographic targeting vs. psychographic targeting; why B2B and B2C are really just H2H; and a host of other insights that…

On episode #71 of the Rethink Marketing Podcast,  Colin and Eric take a look back at the “Tried and True” of marketing and the core fundamentals of business success.  Are these philosophies and approaches still foundational to marketing success?  Does the first mover always have an advantage, or can rushing into a tactic actually be…

On episode #70 of the Rethink Marketing Podcast,   Colin and Eric rethink another piece of conventional marketing wisdom.  We’ve been told to write at a third grade level to reach your audience at their lowest common denominator.  Which begs the question, is your audience really that unintelligent that you need to spoon-feed them?  We would…

On episode #69 of the Rethink Marketing Podcast,  Eric goes it alone as Colin was cracking some cutting edge marketing code! More details later…  In Eric’s one on one conversation with Cincinnati influencer extraordinaire Laura Arnold (although as Laura points out the term influencer is shifting to “Content Creator”), they unpack the power of Passion…

On episode #68 of the Rethink Marketing Podcast,  Colin and Eric take a look at experiential marketing.  What is it exactly ?  At its core, experiential marketing is all about creating a meaningful connection between a brand and its customers.   When looking at experiential marketing as a tactic there are three core elements that…

On episode #67of the Rethink Marketing Podcast, Colin and Eric chat with The Brand Doctor, Henry Kaminski, Jr.  Henry built an incredibly successful design and consulting business from understanding that value to the client is paramount.  There are two types of marketing campaigns, growth and revenue.   If you are serious and intentional in your…

On episode #66 of the Rethink Marketing Podcast,  Colin and Eric go back to take a deeper dive into the conversation they had in episode #65 with the father of growth hacking Sean Ellis.  Growth hacking is not just a buzz phrase it is simply the way we  absolutely need to market today. We open…