The Fuel Podcast
Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!
Linking-In: Deadly Sins – with Keith & Natasha
Discussing morality in the creative agency world. What role do agencies play in changing the public mindset when it comes to big oil or tobacco? And what other sins do creative agencies regularly commit? Also – your chance to choose our theme music! Vote: 1. Acid 2. Dance 3. Starsky 4. Chill 5. Cheezy 6….
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Brad Smith: You Gotta Have Faith
What effect does faith have in the sales and marketing process? Whether you’re a religious person or not, belief in things yet to happen is part and parcel of sales and marketing. We’re all doing things now that will hopefully benefit us in the future. But does believing in the future make it happen? There’s…
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Paul Bainsfair (IPA) – the 60:40 rule
Is the advertising business a form of business or entertainment? It needs to be entertaining but there definitely is a science to it. Paul Bainsfair is the Director General of the IPA – the Institute of Practitioners in Advertising. He’s a veteran of the industry, with board-level experience at TBWA, Saatchis and Iris, he’s using…
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David Pearl: The Wanderer
Timothy Leary once told us to Turn on, tune in and drop out; to unplug from the mainstream distractions and get to know yourself a bit better. but did you know that this is a habit that’s adopted by most of the high-functioning creatives today? AND… did you know that you can use it too?…
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