There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz,…
Choose your preferred podcast app or feed.
Current RSS feed profile
There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence…
One of Jason Falls’s favorite podcasts is the well researched, highly informative, well produced and performed History of English Podcast with Kevin Stroud. So, to help you understand…
Read more
The main problem with search — SEO and SEM work — for consultants and agencies is what Jason Falls calls “reverse scope creep.” He dives into examples and…
Read more
Few people play in the heady space of CXO advising in the digital space like Scott Monty. The former Director of Social Media for Ford Motor Company uses…
Read more
New research from Google and the 4A’s shows the impact of adding video marketing to your content and search efforts. Jason spends time discussing the opportunity for video…
Read more
Influencer marketing, podcasts, bloggers, vloggers and new media producers are the channel du jour today for brands. But they aren’t traditional media with traditional training, respect for sponsor…
Read more
In response to an observation by Jeremiah Owyang, Jason Falls discusses the comparison of today’s digital space to the Feudal System and wonders if we will rise up…
Read more
What should parents know about teens and social media? In a special back-to-school episode, Jason Falls interviews author and teen/tween expert Ana Homayoun about the perils and opportunities…
Read more
Listening to one of his favorite podcasts, Jason Falls discovered the human psychology behind influencer marketing. He calls it the most powerful argument yet for the stability of…
Read more
Community engagement — listening, commenting, providing customer support — is the “social” part of social media. Mike Koehler from Smirk New Media knows this and chats with Jason…
Read more
It seems like we’ve reached a crossroads in influencer marketing. More and more examples are popping up every day of influencers being called out for bad behavior, not…
Read more