There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz,…
Choose your preferred podcast app or feed.
Current RSS feed profile
There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence…
What if you could target your online media to just one building? Or just one house? What if you could figure out how to target the mobile devices…
Read more
Someone asked me last week, “How do I get more prospects to respond to my emails?” That’s a good and timeless question for marketers, sales people and public…
Read more
If your business is not paying attention to online reputation management, you could be in trouble and not know it. Amanda Henson handles online reputation management in all…
Read more
It’s never a bad time to check your social media policy. A colleague of Jason’s called this week with a sticky employee situation involving posting inflammatory content online.…
Read more
There’s a difference between brand communications and content and corporate communications and content. And perhaps none know that better that Kevin Hunt of General Mills. He talks about…
Read more
Preston Arsement shared his insights as a YouTube influencer with Business Insider, but both he and Pew Research indicate that optimizing influencer content can often include potentially misleading…
Read more
Infographics may seem like a past fad to some, but Brian Wallace of NowSourcing discusses how they’re not. Not only that, but Infographics solve about half a dozen…
Read more
Marketing to Gen Z is an imperative for today’s brands. The newest generation entering the workforce has unparalleled buying power combined with different ways of shopping, searching for…
Read more
Every so often a familiar question pops up from clients, friends and folks asking me things on Twitter or LinkedIn. Recently, the question has been, “How do I…
Read more
Jason Falls came across an idea to help distracted drivers realize how much of a risk they’re taking on his commute to and from work. He shares it…
Read more