There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz,…
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There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence…
There’s been a shift in the trade winds across the advertising industry in the last few years and the gusts are starting to come into our shores at…
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TikTok may be in trouble in the United States. Our Congress has no fewer than four pieces of legislation in motion right now that in some form or…
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If you haven’t been smacked in the face with a conversation about AI or artificial intelligence in the last month, and you’re in the marketing space, you’re not…
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Most of you know I spent the last five years or so at Cornett, a very good advertising agency in Lexington, Kentucky. Being an influencer marketing strategist at…
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We’ve got a special episode this week. You may recall a couple of weeks ago, I shared an episode of The Rise – The Community Commerce Marketing Show…
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A friend of mine reached out recently and asked me if influencer marketing was possible for B2B businesses. Keep in mind this friend isn’t in the bubble of…
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We’ve got a special episode today for a couple of reasons. First, my pal Jay Baer has new research out on the Time to Win. It’s a fascinating…
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If you haven’t been thinking about user-generated content and how your brand can leverage it lately, well, you’re late to the party. UGC has become one of those…
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I want to know more about you. Actually, I need to know more about you. The more I know about you, the better I can make this show.…
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I’ve been using and reviewing social technology software for almost 20 years now. One of the most frequent categories of software I’m either pitched or someone recommends I…
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