There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz,…
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There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence…
I want to talk to you about leveraging podcasts for your marketing. No, this isn’t a pitch to get you to start a podcast, though I can certainly…
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Before we get into the show today a reminder for those of you listening on the podcast that Winfluence is now available in amazing technicolor. If you’d like…
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In a now exclusive audio commentary episode, Jason Falls takes on the sudden irrational reaction to the trend of #deinfluencing on TikTok and other channels. It has inspired…
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Before we jump into this episode, a note for the listeners: Winfluence is now available as a video show. If you’d like to see the magic as well…
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Live streaming is becoming more and more popular for both creators and brands today. The ability to not only deploy video content to engage an audience, but do…
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Those of us on the agency or services side of the influence marketing industry covet one thing really: Insights from brand-side marketers, particularly those who are the decision-makers…
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We all like killing to birds with one stone, right? Metaphorically, of course. I don’t actually kill birds. Neither do you, I hope. But when you can learn…
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If you don’t know the importance of acquiring and leveraging first party data in marketing yet, let me give you a quick recap. Consumers generally do not want…
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I want to be painfully honest with you today, gang. What we do in the influence marketing space, or the marketing space overall, often seems to me to…
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We can talk about influence marketing or even influencers … or for that matter just social media marketing all day and it still doesn’t necessarily mean the C-level…
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