Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Rose & Rockstar: Short Measures and Podcast Lessons

This week in The Rose and Rockstar, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today.

Rockstar CMO Studio: The Soft Stuff is the Hard Stuff

This week, our host Ian Truscott and our resident marketing strategist...

The Rose & Rockstar: Controversy and Connection

This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?

The Rockstar CMO Studio: Cathy’s Take on 90 Days

This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader’s first 90 days.

The Rose & Rockstar: Gartner’s Digital Detox Prediction

This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.

The Rockstar CMO Studio: First 90 Days in The Machine

Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals – The Machine.

The Rose & Rockstar: Slowing Down the Vibe

This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.

The Rockstar CMO Studio: First 90 Days of the Campaign

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental – The Campaign.

The Rose & Rockstar: The Google Does Not Abide

This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.