Oct 22, 2025
The Rockstar CMO Solo: The Emdash, Snakes, Art and Remaining Human
This week, in a solo episode, Ian considers how to balance the benefits of AI, with remaining human
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Oct 18, 2025
The Rose & Rockstar: Personalization is Still Creepy
This week in The Rose and Rockstar, over a cocktail, Ian and Robert are inspired by Chris Ross of Gartner and their research to chat about personalization.
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Oct 15, 2025
Rockstar CMO Studio: Marketing in the STARS
This week, Jeff and Ian return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders.
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Oct 11, 2025
The Rose & Rockstar: CMI B2B Marketing Trends
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute.
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Oct 8, 2025
The Rockstar CMO Studio – A B2B Buyer’s Journey Through the 5 F’in’ Fundamentals
This week, Jeff and Ian discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of a B2B buyer's journey
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Oct 4, 2025
The Rose & Rockstar: Does The Fractional Abide?
This week in The Rose and Rockstar, over a dark cocktail and a reference to a classic movie, Ian asks Robert what he thinks of the fractional trend.
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Oct 1, 2025
Cathy on Content: 5 Skills Marketers Need for Agentic AI
This week, Ian and Cathy discuss the 5 skills marketers need for working with agentic AI.
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Sep 27, 2025
The Rose & Rockstar – This Old Marketing Milestone
This week in The Rose and Rockstar, over a refreshing cocktail, Ian congratulates Robert on 500 episodes of his podcast and finds out what he’s learned.
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Sep 24, 2025
The Rockstar CMO Studio: 5 F’in’ Things About Fractional CMOs
This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what seems like the second biggest marketing topic right now, behind AI: fractional marketing…
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Sep 20, 2025
The Rose & Rockstar: Robert’s Writing Habit
This week in The Rose and Rockstar, over a refreshing cocktail, having just published his fifth book, Ian asks Robert about his writing habit.
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