Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The 5 Steps for Metrics and Authentic Pride Over a Cocktail

This week, Jeff and Ian continue discussing marketing metrics, sharing 5 steps for overcoming the challenges we discussed last week. Robert is at the bar with a cocktail and some advice on marketing during Pride month.

The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode

This week, Jeff and Ian share 5 challenges with current marketing metrics, and Robert is the bar with a cocktail and some advice on attention.

The Chat with ChatGPT and What’s Next for Search Episode

This week, Jeff and Ian chat with ChatGPT as it asks 5 f’in’ questions about product adoption, and Robert suggests a cocktail while he searches for answers about search

The New Products, New Markets and the Death of the Follower Episode

Jeff shares 5 things to consider when you have a new product or new market, and Robert has a cocktail and ponders the death of the follower.

The 5 Steps for Campaign Planning and Apple Crushing It Episode

Jeff shares his 5 steps for planning large-scale B2B campaigns, and Robert has a cocktail and a thought about Apple.

The Frontline Marketing with Jeff and The Greatest Story Episode

Jeff is back to discuss Frontline Marketing, but Robert had to miss the bar, so Ian has gin and a story.

The Be Honest and a Social Cocktail in a Walled Garden Episode

Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about social media walled gardens.

The Ian Does a Solo in the Studio and Robert Wonders Why Elon Hates Marketers Episode

With Jeff away Ian goes solo and shares 5 thoughts and Robert is in the virtual bar with a great cocktail and a musky rant.

The Ian has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode

Ian shares 5 thoughts and Robert is in the virtual bar mixing a great cocktail with advice for your content cocktail.