Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Rose & Rockstar: The Google Does Not Abide

This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.

The Rockstar CMO Studio: First 90 Days of the Story

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their third f’in’ marketing fundamental – The Story.

The Rose & Rockstar: It’s Called Marketing

This week in The Rose and Rockstar, Ian and Robert discuss the constant reinvention of B2B marketing.

The Rockstar CMO Studio: Going Nuts for a Masterplan

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on the master plan and nuts.

The Rose & Rockstar: Artificially Intelligent

This week in The Rose and Rockstar, Ian and Robert discuss skills, AI, and business transformation.

The Rockstar CMO Studio: Cathy, Fields, and Meadows

This week, Cathy makes her monthly visit to the studio, and this week, she and Ian discuss localization

The Rose & Rockstar: Ignoring Mark Twain

This week in The Rose and Rockstar, ignoring the advice of Mark Twain, the chaps tackle brands navigating the politicization of everything.

The Rockstar CMO Studio: First 90 Days of Knowledge

This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.

The Rose & Rockstar: Are Corporate Websites Dead?

This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.