A couple of weeks I did my first Instagram LIVE with Lou Diamond. It was the same day he interviewed me for his show, Thrive Loud. We discussed his fortunate or unfortunate sharing of the same name with another individual…but more importantly, how this gave him his personal brand and identity….Lou D = LOUD which…
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Is there a better way to get alignment on your content plans inside your organization, and reduce push-back and multiple future revisions? Sarah’s advice to help.
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In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks about the gaming industry and how content creators can make a huge difference to the launch of a new game. Kelvin Cery who is Vice President of Client Development and Brand Partnerships of BEN Entertainment Group and Jonathan Dodd, Manager of Global Creator Partnerships of Electronic Arts. The BEN group have had a longstanding partnership with EA and they’re also proud winners of the Streamy’s Influencer Agency of the Year due to its ground breaking AI technology. We talk about the impact the creators had on a product reveal which almost topped half a million viewers and half a billion minutes watched in less than 24 hours.
@thebcma
Presented by @gordonglenister
Produced by Neil Whiteside at Freedom:ONE
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On episode #59 of the Rethink Marketing Podcast, Colin and Eric open up about their experiences managing brand perceptions and marketing results outside of “just the department.” Human resource decisions, internal business culture, operational challenges, and everything in between can impact the way customers perceive your brand. So why does that matter for today’s advertising…
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For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey.
Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company.
Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation — UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.
For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design.
Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company.
Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation — UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.
“I’m constantly coaching my team on how we market the marketing.” As CMO of FreshBooks, Paul Cowan has a lot on his plate—even marketing the marketing! However, this is important as it helps everyone internally find the brand’s “true…
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Productless stores, shopping psychology, habits of highly creative people, discrimination in the workplace, highly valuable awards, sailing.
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Today’s guest empowers people who feel disconnected with the tools to start meaningful conversations and find their people. He creates tools and transformational experiences, so leaders and teams can feel heard, seen and valued, and create a culture…
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