Welcome to episode 232 of The Entrepreneurial You podcast. Today’s episode is with David Wachs. A serial entrepreneur, David’s latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, website, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Cellit was sold to HelloWord in January of 2012. Both Handwrytten and Cellit were on Inc. Magazine’s Inc 500 list of fastest growing companies. David now also writes for Inc. Magazine with his column “Stepping Away from the Day to Day.”  This is our conversation on “The Importance of Hand-Written Notes in Business.” 

 
Here are three reasons why you should listen to the full episode: 

Learn about the importance of having a personal touch in your business.  
Learn about how customers feel about businesses that take the time to make their interactions more personal . 
Learn about HandWrytten and how you can use it to improve your existing business. 

Episode Highlights
 
Touch your customers but make it personal
 

Adding a personal touch to a customer’s experience can help businesses create connections that turn into returning loyal customers. Some ways businesses can add personal touches to their interactions with consumers include; 

Hand-written notes 
Personal Emails
Tailoring their website to the consumers likes or preferences 
Video Emails 
Webinars 
One on one zoom fitting sessions depending on the product 
Webcasts 

 
Stop Adding to the Noise 

 The average consumer and office worker receives at least 150 emails every day and spends 24% of their time managing their email inbox. Therefore, it is easy for them to become bombarded however, after a personal experience with handwritten notes David noticed how impactful it was to his relationship with his employees to send personalized notes.
Handwrytten has enabled businesses to retain their customer base and grow their profit margin. Personalized notes help customers to feel seen, valued, and appreciated and eliminates the noise of receiving just another email or just another letter. 

.
Show Some Appreciation 

Handwrytten notes have allowed businesses to extend the simple courtesy of a thank you to their customers. People have unlimited options when it comes to where they purchase goods and services,by sending a note customers see their value and it acts as an investment into the relationship with the customers.

Find the Balance 

Businesses should practice consistency when it comes to adding the personal touch of handwritten notes. Wachs advises businesses to ensure that their message and reach are the same on all platforms whether it is in-store or online. However, a business should not overdo it and find the right cadence that works for them. 

 
3 Powerful Quotes from This Episode
 

“Competing on price can only get you so far, it’s a race to the bottom.”

“One of the most expensive things in business is acquiring a new customer.”

“Everybody else is pivoting digital. I think you all could make a huge impact by pivoting analog.”

 
About David Wachs 
 

David Wachs is the founder of HandWrytten, the global leading provider of handwritten notes. Before Handwrytten, he founded, built, and sold Cellit. Established in 2004,