The Acronym Splitters, Irene and a Successful Content Cocktail Episode
This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acronyms, specifically Marketing Resource Management (MRM), and ask if it’s a one-hit-wonder or Wonderwall while shoehorning in an excuse to quote Monty Python. My guest this week is Dusseldorf based Irene Nehrkorn-Kayn,…
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