Today’s guest didn’t start life with many advantages, but his parents taught him that resourcefulness is a FAR greater asset than resources. Before he turned 25, he became a published author, launched a product that made $44,738 in one week, took…
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Fact-based content marketing, the importance of being genuine, regulating social media, the dangers of user-generated content, the Inbound movement, New Year’s digital marketing resolutions, Godwin’s Law and advice for blog writing.
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In this week’s episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a “One hit wonder or Wonderwall” with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.— We kick off this week’s packed setlist with a discussion…
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In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career as a talent manager to…
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In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with the Founder of Beyond Influence an influencer marketing platform. Jeanette has over 10-years experience in the industry and shares her views on the way the…
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Neal Shaffer has just written a book called “The Age of Influence” but this is what drew him to me on his website, “We all have a book to write about our life, and I am no different.” So today we’ll discuss the – uncompleted – book and life of Neal Schaffer, including two near…
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I was introduced to the work of Viktor Frankl as an undergraduate student studying psychology. His book, Man’s Search for Meaning, is divided into two parts; the first is a memoir of his experiences living in a concentration camp during World War II…
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On episode 41 of the Rethink Marketing Podcast, we are joined by an acknowledged authority on evolutionary psychology and conversion rate optimization Tim Ash. Tim is an international keynote speaker, and best selling author of “Unleash Your Primal Brain” and “Landing Page Optimization”. He has been mentioned by Forbes as a top-10 marketing expert and…
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– – Here we go again! – – We had a good laugh listening to last year’s “words of the year”, seeing now how the whole 2020 thing played out. – – We notoriously love to pick a word for the upcoming year – even if the year doesn’t even…
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