MPN

156: Planning hybrid comms, thought leadership, YouTube and brands

The ‘return to the office’ might be delayed again for many organizations but comms plans still have to be in place for the hybrid workforce. We discuss some things to consider and the challenges of the future workplace. Also this month, we salute the Mayo Clinic for a social media milestone, provide some tips for…

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31: The FUTURE of Influence is Here with Neuromarketing

Pranav Yadav is one of those brilliant people in the industry I respect a lot who I’ve wanted to have on the show because I think he…

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Self-Awareness & The Black Family

Even if you grew up in a stable, supportive household, you can still find yourself in a position of unhealthy communication. You can find yourself not caring about others, but when family members support you consistently and persistently by telling you the truth about yourself, it can open the door to empathy, love, and lasting…

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Why Your Brand Needs an Ebook

Your brand needs an ebook. In this episode, you’ll learn how to create an ebook that will elevate the company. An ebook is exactly what will help you get more customers and supporters in the area of your brand.

Get your copy of the Personal…

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Marketing Your Startup

Startup marketing is different. Andrew Lee Miller is an expert at it and shares tips on Digging Deeper.

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Getting Started in the Wine Business

Greetings and welcome to episode 231 of The Entrepreneurial You podcast. Today’s episode is with Anthony Zhang, co-founder of Vinovest. Vinovest is a platform that is democratizing access to fine wine investing. Anthony is a repeat entrepreneur who successfully built and sold two companies, EnvoyNow and KnowYourVC, by the age of 22. He has also held leadership positions at cryptocurrency platform, Blockfolio and is a board member at RateMyInvestor. Here is our conversation on “Getting Started in the Wine Business.”
Here are three reasons why you should listen to the full episode: 

Learn about Wine Investing and how it can work for you
Learn about Venovest and how it could help you on your Wine Investment journey.
Get professional recommendations on some of the best players in the wine market and some tips on how you can get more into wine. 

Episode Highlights
 
Wine Investing 

Wine investing is the process of buying and storing wine and then selling it as it appreciates over time.
Venovest is one of the premier wine investing platforms. Vinovest goes as far as to help investors pick wines that are good for investment, store the wine, insure it, and help you to monitor the market prices and trends for you to get the best returns on your investment. 

 
The Golden Keys to Wine Investing 
Before you can start investing, there are a few things you NEED to pay attention to;

Ageability – Wine with long aging ability allows investors to hold on to it for longer and make more from this investment. 
Supply and Demand – The less of an available product, the higher the selling price. Therefore, Wine Investors usually look for wines that are not very popular as the remaining supply is more valuable. 
Brand Value – Some wines are considered more luxurious than others, as such the prices and long-term returns will reflect that. 

 

If a Wine investor can tap into all three of these aspects, they will see greater returns on their investment. 

 
Investment  takes  a little time 
 

When  Wine Investing it  will take a while for investors to see returns on their investment because:

 

Wine takes time to age and, the older it is the greater the returns; 
Wine Investment is a stable investment, the returns may sometimes be slow but, they are sure and safe. 

 

Before a person starts  Wine Investing they should;. 

Do  Research;
Make a Budget for the amount they want to invest and assess the risks;
LET IT GO!  Have patience and give it time for the investment to start making its returns. 

 
Is this Risky Business? 
There is little regulation when it comes to Wine Investing therefore; investors have to look out for a few things such as:

Fraud – Be careful who you buy your wine from and do not trust third parties unless you know exactly who they are. It is best to order your wine straight from the winery. 

Insurance – Wine needs to be properly stored however, the change in climate and day-to-day handling of the wine can cause damage or loss so investors must have insurance and proper storage for their investment. 

 
3 Powerful Quotes from This Episode
 

“There are a lot of things that you can invest in outside of the stock market.”

“ The key to being able to narrow the wealth gap in the world  is for everybody to have access to the same wealth creation opportunities.” 

“Wine investing is a long-term investment.”

 
About Anthony Zhang 
Anthony Zhang is the co- founder  and CEO of Vinovest. Zhang is a repeat entrepreneur who has previously founded and sold two…

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Brendan Hufford of SEO For The Rest Of Us

Brendan Hufford is a growth marketer atActive Campaignand the mastermind behindSEO for the Rest of Us Community. A recovering teacher, Brendan talks about he went from teaching high school to getting into SEO, marketing, and community b

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S3 Ep14: Livestream Shopping Is Expanding Hugely; We Speak To Video Coach Dexter Moscow

In this episode we are talking livestream shopping with Dexter Moscow, video coach and author of Stand Up and Sell. Dexter has worked with many well known brands and been a former guest presenter for many years on the shopping channel QVC, a brand that now generates over $9bn in revenue. Big E-commerce platforms like Amazon and Alibaba have realised the value of influencers not as mere promoters but highly successful sales drivers. In 2020 Alibaba said it was recruiting 3m influencers, 100k in the first year and Amazon too have requested similar numbers to launch their Amazon influencer programme. Dexter talks about some of the qualities it takes to be a good sales person in a live environment. Some influencers like BeautybyCarla now promote themselves as Amazon Influencers, so what does the future hold for this rapidly growing area. I started by asking Dexter about how he started out in his career.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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37. Reimagining Handwritten Notes in the Digital Age – David Wachs, Handwrytten

Guest expert, David Wachs, joins Sarah to discuss how to make an old-school technique, new-school, and drive 23x more responses from your customers.

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