The Role of Brand Voice in Social Media at Chobani
“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, has been around for most…
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“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, has been around for most…
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“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen.…
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“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led to come up with a better way to frame the branding conversation. What he…
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“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that knows, it’s that brands are built from a variety of perspectives.…
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A New Podcast About Branding. For Brand Builders, By Brand Builders.
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Forget about predictions for 2015 – in PR, marketing and social media – instead, Arik and Kevin focus their year-end episode on actual trends to pay attention to:…
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We made it! With 100 episodes of The Work Talk Show under our belts, we took another super-sized episode to reflect on the past, present, and future of…
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Interview edition – Chad Mitchell, senior director of digital communications at Walmart, talks about how his team is structured, their work and responsibilities, a Black Friday tactic on…
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