Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.
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Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.
The typical advertising agency creative director is someone steeped in television, print, radio, outdoor and the like. They probably went to art school and have spent time building…
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Brian Ahearn knows a thing or two about persuasion. After a two-decade plus career in sales he started teaching people his techniques. Fast-forward another decade or so and…
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Marketers often exist in their own bubble. A select few get some face time outside of that bubble with the CEO of the company they work with or…
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Lots of agencies, consultants and experts throw around the word "brand" but don't ever seem to really grasp what it is and explain it in a way you…
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Growth hacking strikes some people as something that computer software companies do. But Shopify's Morgan Brown, co-author of the book Hacking Growth, knows that it's a process any…
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Best-selling author Mark Schaefer's new book is called Cumulative Advantage. It is a fantastic investigation of the secret sauce that seems to make some people successful and others…
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Stephanie Stuckey wasn't satisfied with her family's brand being controlled by someone else. So, decades after her grandfather sold the roadside oasis brand popular among travelers and for…
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Copywriter Jerry McTigue says we should stop using words that sound good but say nothing. His new book Business Blather is a short primer on why your copywriting…
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Content marketing is a very unique animal in the world of sports. But it's a unique animal brands can learn from. Charles Bloom spent over 17 years as…
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The 2021 edition of The Infinite Dial is out. The annual research report from Edison Research and Triton Digital has become the gold standard survey of U.S. consumer…
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