Google keeps changing the game for search ads. With increased automation and decreased transparency, has Google earned the trust to have more control over our campaings?

The most powerful skill is persuasion. Creating content that moves people to action is a superpower.

Greg Jarboe and Matt Bailey complete their discusssion of the Social Media Marketing landscape – as it is today! Who knows what tomorrow will bring?

An ability to quickly judge and synthesize information that is presented in the media without being swayed by sensationalism. This skill equips a person to objectively critique information presented in media by evaluating the author, publication, content, style, and presentation.

What is Social Media Marketing? What are the core competencies for marketers in this discipline?

What’s trending next year? You won’t have to worry if you have the skills to handle it.

What is Social Media? What are the core competencies for marketers in this discipline?

Images, videos, headlines, follower counts, filters – How do we know what is real anymore?

Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this medium, listeners can easily access a variety of viewpoints, sources, and opinions without restriction.

The Nature of Content and Engagement