Endless Coffee Cup

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to “ask why.” Hosted by Matt Bailey, CEO & Founder of SiteLogic.

7 Digital Marketing Skills: Skill #7 – Presentation

Why do marketers use right-brain tactics to reach and persuade an audience, but give boring presentations full of charts, graphs, and data tables? Because they don’t treat internal audiences like customers!

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How Do You Create Social Media Content for the Biggest Show in the World?

Mohtab Arabiat managed the social media team at the largest world-wide event in 2021. Hear the challenges and victories of managing a 6-month global event!

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7 Digital Marketing Skills: Skill #6 – Asking Questions

According to Neil Postman, “question-asking is the single greatest tool humans have” yet it seems to be one of the most underutilized and under-valued skills in the workplace today.

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Marketing to Affluent Hispanics

Shifting demographics show that markers (and the companies they represent) need to be aware of the increasing affluence within the communities and cultures around them.

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The History of Search Engines

Catching up with Barry Schwartz, founder of Search Engine Roundtable and editor of Search Engine Land.

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7 Digital Marketing Skills: Skill #5 – Business Acumen

You can’t escape the fundamentals of business and marketing just because you play in the digital playground.

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Government Communications & Marketing

Public information and government communications are marketing as they inform, educate, and persuade the public.

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7 Digital Marketing Skills: Skill #4 – User Experience

Marketing is great, giving people a great experience with and from your marketing is even better.

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Let’s Get Nice!

Create happy teams and better employees by being nice.

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7 Digital Marketing Skills: Skill #3 – Analytics

What makes analytics the most feared, yet the most in-demand training request for marketers? Matt breaks down the 3 critical areas of analytics that are necessary for marketers to be effective.

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