While journalists are sick of spray-and-pray pitches and press releases, they are equally heartened to see pitches that are tailored to their interests. As Artificial Intelligence (AI) has gained prominence since the November 2022 public release of ChatGPT, more public relations practitioners may be open to the idea of using AI to help identify the…

Coca-Cola Leverages OpenAI’s Generative AI Tools in Consumer Contest

Should communicators withhold original content from their pitches to the media?

How generative AI tools learn is at the heart of a copyright lawsuit

Norfolk Southern violated just about every crisis communication rule following the E. Palestine derailment

Twitter plays some unique roles. Are any alternatives equipped to take them over?

The fusion of AI and robotics doesn’t seem so far-fetched anymore, does it?

Declining productivity and engagement rates coincide with requirements to come back to the office

These technologies are advancing just fine, regardless of the media’s doom and gloom

The backlash to influencer marketing has arrived, and it’s gaining popularity