Marketing Spice is the podcast by Pimento, the UK’s leading independent marketing and communications network. In this series, we look at the very latest marketing trends and insights, meet agency leaders across a variety of disciplines, and look at how brands and agencies are adopting to changing trends across every sector.
In this episode, we explore the changing shape of consumer behaviour and what it means for brands. How has the relationship changed with consumers, and what do they…
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How do companies with limited budgets break into the Metaverse?
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With the ongoing news of economic difficulties and the squeezed consumer, in this episode we’re diving into the challenges facing consumers, brands and agencies that are likely to…
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The travel sector has been one of the hardest hit in recent times, second guessing the market for the last two years. As the world now opens up,…
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The FMCG sector has seen unprecedented shifts in consumer behaviour in the last two years, and continues to do so. Paddy Woods is joined by Paul Hannagen from…
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The retail sector has seen unprecedented change, with digital brands looking at traditional retail space, and traditional retailers looking to grow their digital presence. Paddy Woods is joined…
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With the continued growth of influencer marketing, what do brands need to be thinking about when developing their PR, social and influencer marketing campaigns in 2022? Paddy Woods…
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How will brands have to change over the next year? In the first episode of Marketing Spice, host Patrick Woods talks through all aspects of digital transformation, and…
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