80. Content Measurement: How Brand Storytelling Saves Money
You’re always asked to prove how much money you’re generating. Sarah shares how to think about what it’s SAVING for your next monthly metrics dashboard.
Read MoreMarketing With Empathy
Marketing With Empathy® is the show for brands who want to win the hearts (and carts) of today’s busy families — and earn a trusted spot in their homes. In most households, moms still influence or control 85% of what ends up in the cart — making them a key voice to understand when marketing to families. Join host and 20+ year content strategist, Sarah Panus, as she shares ideas, stories, and strategies to grow your leads and sales. Top 5% of all podcasts and a proud member of the Marketing Podcast Network.
79. Ask Your SEO Agency These Content Questions
SEO is a gold mine of insights for your brand storytelling plans. Tips to improve your brand storytelling content plans and strategy with your SEO Agency.
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78. Disrupt an Industry + Direct Mail in Digital– Dave Fink, Postie (former Dollar Shave Club)
Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry? What did they do to make their story resonate w/their audience? And, how to use direct mail in the digital age through advanced metric-driven company, Postie. CEO Dave Fink unpacks his experiences to help you in your business.
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77. Red Wing Shoe Co. Embraces Positive Side of Cultural Tension Moments– Aaron Seymour-Anderson
BTS look at 3 storytelling campaigns: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.
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76. Are You Too Scared to Imagine Your Success?
How can you mirror super-confident people to unlock the next level of our own confidence to excel in our careers and personal lives? How much do you believe in yourself? There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Bremen? And how can we drink just a bit more of the kool-aid they’re taking to unlock the next level of our own confidence to excel in our careers and personal lives?
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75. 3M Experiential Storytelling at Events and Sponsorships – Collin Hummel
3 recent clever experiential brand storytelling examples: Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX.
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74. How Your Menstrual Cycle Can Help You Excel at Work – Leah Brueggemann, Hormone Coach
What no one’s ever told women about how to be better at work. How your cycle influences your work output. Advice for how to structure your months. Tune into your body, with expert advice from Hormone Coach, Leah Brueggemann.
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73. Sleep Number’s Award-Winning Customer Loyalty Community – Lisa Erickson, Sleep Number
Best-in-class example of how to engage your customers via storytelling. What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business.
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