Reinvention is at the core of Apolo Anton Ohno. He acquired and honed this skill over a decade of Olympic speed skating competition, during which he became the most decorated US Winter Olympian of all time.

Enjoy this shortened excerpt from the first episode of Own It—a new podcast from Christy Hiler of Cornett

This week’s interview marks 400 episodes of the On Brand podcast! First up, a special announcement from me. Then I’m joined by Eric Yaverbaum who literally wrote the book on public relations with Public Relations for Dummies.

As Chairman and Co-Founder of EVINS Communication, Mathew Evins has built his career in service of iconic brands

Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa.

Rob Meyerson is a brand naming expert and author of the new book Brand Naming.

As founder of both Camo and Reincubate, Aidan Fitzpatrick has a history of building values-based brands.

Ken Ungar is the president of CHARGE, a national sponsorship consulting firm.

A startup marketing veteran, Radhika Dutt is the author of the new book Radical Product Thinking.

As President of Brand Keys, Robert Passikoff has pioneered work in loyalty inlcuding creating the Customer Loyalty Engagement Index,