On episode #144 of the Rethink Marketing Podcast, Eric and Colin are joined by Marianne Lewis, the Dean of the Lindner College of Business at the University of Cincinnati and author of Both/And Thinking. Dean Lewis explains why paradoxes are so common in business and how to navigate them well. Both/and thinking takes work and repetition,…

On episode #143 of the Rethink Marketing Podcast, Eric and Colin are joined by innovator, professor, speaker, and retired tech executive Vivek Wadhwa. Vivek shares his insights on what the near future holds for businesses of all sizes and those who lead them. Technology, customers, the workforce, delivery channels, computing power, and seemingly everything else are…

On episode #142 of the Rethink Marketing Podcast, Eric and Colin get into interview mode and talk through some new and creative ways to answer the common sales prompt, “Sell me this pen.” Spoiler alert: it’s not about the pen! From creatively positioning the pen as a bridge-building tool to giving it away for free, Eric…

On episode #141 of the Rethink Marketing Podcast, Eric and Colin put together some easy check-boxes to determine when a marketing plan makes sense. There are many scenarios where it makes sense to throw out an annual plan in favor of agility and flexibility. There are also many business strategies that demand an annual marketing plan…

On episode #140 of the Rethink Marketing Podcast, Eric and Colin speak with the “AI Nerd,” Thomas Helfrich, about the importance of clear success metrics and how SMBs can leverage the power of organic social media. Thomas shares his guidance on leveraging virtual assistants and agencies aided by artificial intelligence and software to build audiences on…

On episode #139 of the Rethink Marketing Podcast, Eric and Colin share some wisdom to recent college graduates about landing their first marketing job! If you aren’t well networked, how do you get an organization to consider you? What is your professional social media footprint conveying? Most hiring managers can’t stack rank people on an even…

On episode #138 of the Rethink Marketing Podcast, Eric and Colin are joined by entrepreneur, author, social media guru, and coach Ramon Ray. After leaving the United Nations, Ramon jumped into his own startups, with multiple successful exits. Ramon speaks to empowering employees to build audiences on social media, providing engaging perks, and the allure of…

On episode #137 of the Rethink Marketing Podcast, Eric and Colin explore the pros and cons of empowering employees to build audiences online. Many of your team members may want to market themselves to create additional employment security, so what should marketing and business leaders do? Letting your people build personal brands can help businesses reach…

On episode #136 of the Rethink Marketing Podcast, Eric and Colin dive back into the topic of Fractional Marketing. We discuss the importance of expectations, measuring success, setting clear checkpoints, and understanding that in a “Fractional” relationship there must be a beginning, middle and end. We also weigh a couple questions in the process. Is it expertise or execution…

On episode #135 of the Rethink Marketing Podcast, Eric and Colin dive into the ideas of hyper-targeting, myopic segmentation, and the risks of shortsighted advertising. If 3% of you target audience is ready to buy today, what about the other 97%? Instead of trying to clone your top 5% of customers, what if you pursue lookalikes of the…