In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it’s first principle – sometimes do the counter-intuitive thing

This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversational marketing and Robert suggest turning marketing stakeholders into investors.

In this special mid-week mini episode we dive into Liz High’s book “Think Like a Brand, Not a Bank” and some of the data that supports the case for building a brand

This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a Bank and Robert Rose discusses the needs of the buyer over a cocktail.

This week Jeff Clark and Ian Truscott discuss whether revenue operations is a one hit wonder or wonder wall, our guest is fashion designer and CMO of StyleScan Galina Sobolev and Robert Rose shares some thoughts from this week’s Content Marketing World.

This week in the Marketing Studio, Jeff Clark shares his advice on working with agencies, we go backstage with Andrew Davies the CMO at Paddle and Robert Rose suggests we approach content marketing like golf in the Rockstar CMO bar.

This week in the marketing studio Jeff Clark discusses product marketing for growth, we go backstage with agency founder Seth Goldstein and Robert Rose talks about change over a cocktail.in the virtual bar.

This week Jeff Clark talks about enabling our marketing teams, Ian Truscott chats with friend of the show Irene Nehrkorn-Kayn on the trouble with CMOs and Robert Rose talks differentiating through execution over a cocktail

This week Jeff Clark discusses a candidate for our portal to marketing to hell; A.I. We go backstage with Apexon’s CMO Leila Modarres and in the virtual bar Robert Rose discusses content for sales over a Tom Cruise cocktail.

This week Jeff discusses planning vs strategy, we go backstage with startup marketer Joyce Yeung, Head of Marketing at Seurat Technologies and Robert shares a story of two clients, with very different technology challenges.