Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

The Ian has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode

Ian shares 5 thoughts and Robert is in the virtual bar mixing a great cocktail with advice for your content cocktail.

Read More

The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode

Ian catches up with Cathy McKnight for a chat about content orchestration and Robert Rose is mixing a breakfast cocktail over a chat about his AI use case research..

Read More

The Death of the CMO and Directing Operations with a Cocktail Episode

This week Jeff and Ian chat about the supposed death of the CMO and in the virtual bar Robert makes a fabulous cocktail and brings the Hollywood, suggesting we need a director.

Read More

The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode

This week Jeff and Ian chat about B2B analysts and influencers and in the virtual bar Robert stirs a spicy cocktail and shares a thought on Adtech and data.

Read More

The 5 F’in’ Fundamentals, a Book and a Budget Episode

This week Jeff interviews Ian about applying our 5 fundamentals to writing a book and Robert has some tips on stretching your marketing budget in our virtual bar.

Read More

The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode

Jeff shares five hard knocks from martech implementations he’s seen, and in the virtual bar Robert chats about doing more with less and of course, AI.

Read More

The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode

Jeff shares his 5-step model for assessing your marketing operations and in the virtual bar Robert asks if AI can help us with evergreen and classic content

Read More

The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode

Ian and Jeff discuss the Forrester concept of the Demand Unit Waterfall and Ian asks if it’s still relevant and in the virtual bar Robert asks do you want awareness or trust?

Read More

The RevOps Primer and Storytelling over a Cocktail Episode

Ian picks Jeff’s brain to understand Revenue Operations and how it works with marketing and Robert is giving tips about storytelling over a cocktail.

Read More

The B2B Marketing Lag and Getting Strategic with AI Episode

This week Jeff and Ian dig into the B2B marketing lag inspired by data from Dreamdata and over a cocktail Robert has some advice on being strategic about AI.

Read More