Learn how measuring your marketing can save you time and money, attract more customers, make smarter decisions, and grow your business without the overwhelm.
That Analytics Show is the podcast for small business owners and marketers who want to make better use of their data. Join Amanda Webb as she talks to experts about practical ways to improve your website, marketing, and online sales.
From LinkedIn strategies to making sense of Google Analytics 4, each episode is packed with tips that are easy to understand and simple to use.
E-commerce is exciting, but let’s be honest, it’s not getting any easier. Rising costs, fierce competition, and tricky analytics make scaling profitably a challenge. Thomas Gleeson, co-founder of StoreHero, knows this game inside out. With years of experience in family businesses, Shopify, and now StoreHero, he’s got some hard-earned wisdom to share. Here’s how you…
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Struggling with low engagement rates or declining conversions? Your website’s user experience (UX) might be the culprit. In this episode, Rebeca Durán Stewart, UX consultant at UX and Why, shares how Google Analytics 4 can reveal hidden UX issues—and the simple tweaks that can fix them. From uncovering red flags in your data to optimising…
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Conversion rate optimisation (CRO) and analytics often feel like tools reserved for big brands with thousands of visitors. But small businesses with low-traffic websites can benefit just as much, if not more, by making smart, strategic changes. Usman Qureshi, a CRO and analytics expert, has cracked the code on making meaningful improvements without relying on…
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E-commerce analytics can be a challenging field, but Fred Pike, Managing Director at Northwoods, brings clarity to its complexities. With a career rooted in digital marketing and a deep passion for analytics, Fred’s expertise lies in making Google Analytics 4 (GA4) work effectively for e-commerce businesses. In this blog, we delve into his journey, explore…
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Analytics can be overwhelming, but Dana DiTomaso, an expert in digital marketing and analytics, is here to simplify it. From her unconventional journey to her practical advice, Dana offers invaluable insights into using Google Analytics 4 (GA4) effectively. Here’s what you need to know about leveraging audiences to improve your data strategy and make analytics…
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Struggling to see real results from your networking efforts? You’re not alone. In this episode, marketing strategist Kam Chauhan reveals how she transformed networking from a time-consuming guessing game into a measurable, results-driven strategy. Learn how to set clear goals, track your efforts, and turn connections into real business growth. We’ll break down Kam’s actionable…
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LinkedIn is no longer just a professional networking site—it’s a thriving platform for businesses to build connections and grow. In this episode, LinkedIn expert Louise Brogan shares her journey from software engineer to social media strategist and reveals the secrets to making LinkedIn work for small businesses. Discover why video marketing is a game-changer on…
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Kay Peacey, an email automation and ActiveCampaign specialist, brings a refreshing perspective to email marketing. Her background in teaching shines through as she explains complex concepts in a down-to-earth way. In this episode of That Analytics Podcast, we’ll explore common mistakes in email campaign measurement, the metrics that matter, and features that can elevate your…
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Welcome to That Analytics Show, the podcast that helps you turn your marketing data into clear, actionable insights. Hosted by Amanda, an analytics expert passionate about demystifying data, this 8-episode series is packed with practical tips and real-world examples. Each week, Amanda chats with experts on topics like LinkedIn, email marketing, networking, conversion rate optimisation,…
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