Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
In this episode, we unpack TikTok's shift to prioritize photos and its implications.
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Join us as we dissect the intersection of creator culture and brand controversies, from accusations of TikTok concept theft to the evolving landscape of political messaging on social…
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Join us as we navigate the latest trends in digital marketing and social media.
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In this week’s episode, Danielle and Lia bring you their perspective on how the theme of 2024 seems to be “unhinged”, big changes coming to TikTok, how platform…
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Join host Danielle Wiley for an illuminating chat with Caroline Dettman, a true marketing powerhouse and champion for gender equity. Get ready for a conversation that takes you…
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From Farm to TikTok: Join Danielle Wiley and Ali Cox as they explore the fascinating digital evolution of agricultural marketing. Discover the forward-thinking strategies brands use on platforms…
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How can discussing pay rates openly lead to more effective influencer marketing campaigns? Tune in for a dynamic conversation with Jessy Grossman, the successful entrepreneur behind WIIM (Women…
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Join host Danielle Wiley and ‘Brand Whisperer’ Naomi Gora, as they explore the surprisingly influential role of personality assessment tools when it comes to sharpening leadership skills and…
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In this episode, Host Danielle Wiley and Reebok’s Head of Global Brand Strategy Connor Altier discuss the modern dynamics of brand influence, particularly spotlighting Reebok's novel concept aimed…
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Join the ‘momfluencer’ conversation with our expert guest Sara Petersen, as we explore the intricate — and often fraught — world of mom influencers. Sara shares her unique…
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