Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer…
In Episode 9, Danielle Wiley speaks with Stephanie Ramirez, Senior Digital Strategist for Lyft. They dive into the challenges of being a social media manager, especially within the…
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Shared nostalgia over old-school blogging, pursuing true activism without sacrificing joy, and why we’re wired to be of service — plus, how to hold personal boundaries online while…
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Snapchat’s viability as an influencer platform, why we all miss coffee cup photos, and Tumblr re-entering the chat thanks to Elon Musk (?!). Plus, who’s being left out…
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An award-winning filmmaker’s unique (and delightful!) take on using visual storytelling to influence people into action, and choosing to motivate through hope as opposed to fear. Plus, how…
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Sparking positive change from within, the ONE key strategy for brands trying to manage a wild market, and the danger of brands staying silent on important issues.
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Ditching taboos and shame with award-winning parenting/life blogger turned authenticity media maven Rebecca Woolf. How can we push boundaries in the pursuit of truth and connection?
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Studying influencers’ effectiveness, the surprising power of parasocial relationships, and how we REALLY feel about those CGI influencers. Don’t miss this great talk with Jared Watson, NYU Assistan...
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Does Katniss from The Hunger Games REALLY tell us everything we need to know about Gen Z? Join us as we chat with trend expert, brand builder, and…
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Our inaugural episode with creator/consultant Mary Nice dives into everything from TikTok’s unique vibe to oh-so-tricky ways gender conditioning can influence women in the workplace.
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