The Fuel Podcast

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!

Episode 12: Steve Fair

Are you so different that you’re just like all the other agencies? Steve will tell you if you are and what you need to do to stand out. Online meetings, cooking as therapy and the history of new business.

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Episode 11: Gordon Lee

Pulling the plug on the MWC, 5G, cricket, sex toys as conversation pieces, punching upwards, workplace equality, food banks, podcasts and Arsenal. Anything but boring.

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Too F**kin Busy

Alex Kirkpatrick joins Keith Smith for an unchained, off-its hinges literary review of Marshall Goldsmith’s What got you here, won’t get you there and Tom Cheesewright’s Future-proof your business.

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Never Mind The Bullshit

Part One, take 2. The advertising supergroup Beehive sit down with Keith Smith and Ian Truscott of RockstarCMO to talk about what it takes to be creative.

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Episode 10: Sean King – King Collective

Investor, business mentor, content marketing expert and media entrepreneur Sean talks about Esports, the new business industry and investment opportunities.

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How Creativity Really Happens – Part 1

A Fuel exclusive mini-series, exploring the creative process. accident. Luck, timing, skill? Three of some of the UK’s most experienced advertising creative and strategic thinkers discuss how creativity really happens.

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Episode 9: Ian Miller – ProQure

Who’d have thought that supplying hand sanitiser would be such a cut-throat business?

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Episode 8: Dan Sudron – The Future Factory

How to start winning new business, “what slow down?”, looking for the positives in adverse situations.

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Episode 7: Cherry Business Consulting

Fresh territory for prospecting, video content in cars, value exchange, extreme pivoting, waking sleeping giants and virtual pitching.

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Episode 6 – Andres Korin, Storkcard

Balancing work and childcare in quarantine, how it takes a village to raise babies and Jeremy Davies explains why you never meet new business people at dinner parties

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