Tiny Giants

CAREER OVER CELEBRITY: Three times as many children ages 8-12 want to be YouTubers than astronauts. But the Creator Economy is far more than just YouTube and TikTok. This show reaches past Social Media stardom and focuses on the careers and market trends that make the Creator Economy just that – an economy. We do this by spotlighting niche-specific influencers the uninitiated have no concept of, or as we like to call them – Tiny Giants!

Tilt Towards Revenue

In today’s episode host T. Adeola talks multiple streams of income with the Godfather of Content Marketing, Joe Pulizzi. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the “Lifetime Achievement Award” by…

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The Power of Exposure

On today’s show host T. Adeola speaks with author, international trainer and fellow MPN host Monique Russell. Monique Russell is the global communications expert you want on your team. She teaches women leaders and teams how to have positive and productive relationships at home and work using Emotional Intelligence and Public Speaking. Organizations like Amazon,…

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When NOT to Communicate

This week T. welcome author, international trainer and fellow MPN host Matt Bailey. In a world saturated with non-stop text, email and social media notifications, one of Matt’s more poignant insights, among many, is to learn when not to communicate. It’s not as counterintuitive as it may sound. To listen to Endless Coffee Cup, go…

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Branding Basics

Having differentiated between social networks and social media, this week T. Adeola tackles brand building basics. In an era of social media where everyone is a publisher/broadcaster, your success boils down to your ability to build a brand – period!  This episode will get you well on your way to doing just that. Enjoy the…

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Accelerating Belief into Big Opportunity

This week host T. Adeola talks with former c-level exec, entrepreneur, mental fitness trainer & fellow MPN podcaster Caroline Kay. Caroline Kay, founder of Vincita, empowers people to take giant leaps and fearlessly embrace their next big opportunity. Throughout her career, Caroline’s worked with innovative start-up’s and elite creative agencies to secure dream clients and…

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Social Media vs Social Networks

This week we cover an article from The Atlantic by Ian Bogost that made the rounds in November of 2022 titled, The Age of Social Media Is Ending. *Spoiler Alert* it’s not… But something the article does well is compare and contrast social media with social networks. While the terms are often used interchangeably today,…

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Put Passion Over Profit

On any given media production, the Director is the most powerful person on set. So, while most people want to be in front of the camera – all the power is behind the camera. This week, host T. Adeola speaks with one such powerful person! Ben Collins career his as a video director for advertising…

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Tiktok’s “Heating” Is Cherry Picking – And They Don’t Pay!

Turns out TikTok’s coveted algorithm isn’t as algorithmically driven as it would have us all believe. The truth is they can cherry-pick who goes viral by what it terms as “heating”. Needless to say, those in the #CreatorEconomy are upset about this. I’ve said it before, but I find this over-fixation with TikTok weird… It…

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Don’t Wait To Create

This week hosts Lindsey Gamble on Tiny Giants. Lindsey Gamble is the Associate Director of Influencer Innovation at Mavrck, an all-in-one influencer marketing platform. With years of experience working with top enterprise consumer brands on influencer marketing campaigns, Lindsey uses his deep understanding of the creator economy to help brands experiment and break into new…

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Overvaluing Experience Pt. 2

This week we continue our discussion on Google’s recent update to their search rater guidelines on how a content creator’s first-hand experience is evaluated. In this episode, host T. Adeola further unpacks a recent Search Engine Journal article that covered how Google is upgrading the concept of E-A-T with an additional ‘E’ for experience. He…

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