I spent most of my corporate career working in the area of market research. In short, I talk to consumers for a living and then turn their stories into narratives my clients can use for better decision making. When I think about it, Robert Kerbeck did something with the same intentions, but went about it…

As writers, we are eager for feedback and validation that something we’ve birthed has value and waiting for it, to paraphrase the late Tom Petty, is sometimes the hardest part. Today’s guest, Ali Michael, Ph.D. echoed that in something she said during our conversation, but make no mistake, this really isn’t a conversation about the…

I remember being a kid never rushing away after big holiday dinners as I enjoyed listening to the adults tell stories. My twin brother was always bored by such things, but I loved hearing the stories of my grandmother coming to America from Italy and what it was like not being able to speak the…

I love connecting with fellow marketers. I love it even more when those fellow marketers are also fellow podcasters! I’m not ashamed to admit it, when today’s guest, Sarah Panus, started talking about upper funnel content strategies and how data is one of the three pillars of a brand storytelling framework, my heart started to…

Way back in 1985, my sister Mia took my twin brother Jimmy and me to see Back to the Future. Shortly after leaving the theater, her car ran out of gas and my brother started balling his eyes out as he thought we’d be left for dead on the side of the road. Fortunately, we…

I remember the days before our triplets could read and I’d spend at least an hour between the three of them reading stories every night. By the time I got to my son, who always wanted to be last so he could get “more daddy time,” my eyes would be so heavy that I’d fall…

One thing stayed with me after my conversation with Joy Jordan Lake. She opened up to me about how a fear of failure as a writer prevented her from fully embracing it as a career. Don’t get me wrong, most authors have a challenging time making ends meet solely by their writing, but there’s a…

Prior to meeting Nobel Prize winning author Abdulrazak Gurnah a few weeks ago, the only thing I knew about his home country of Zanzibar was that Freddie Mercury was born there and Billy Joel wrote a song by that name, though I’m pretty sure it was about a nightclub in New York City. I was…

Do you wonder why bad things always seem to happen to good people? Do you want to know how to overcome adversity and become successful despite terrible odds? Would you like to know what a parkway on Long Island has to do with two evil dictators? Well, today’s Guest, Steve Borys, has been struggling with…

Many years ago I was taking guitar lessons with a great teacher named Ken Volpe, or Master Ken as I liked to call him. When shooting the breeze over a song one day, I said to him, “I don’t like the solo. I would do something differently.” He said, “Oh really. Well, put those minor…