Dec 9, 2021
The Influencer Marketing Trade Body, Industry Trends & More With Scott Guthrie
UK-based consultant launches new trade organization to unify global standards for influencer marketing
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Winfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
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Winfluence – The Influence Marketing Podcast
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Dec 6, 2021
Proof in the Better Value in Micro-Influencers
New data from TrendHERO crossed with influencer pay data shows average CPM data for various influencer levels.
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Dec 2, 2021
Introducing the Marketing Podcast Network
Jason Falls unveils the new venture to unify marketing podcasts to create a strong audience for advertisers
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Nov 29, 2021
Continuing the Conversation of Race and Influencer Marketing
Mavrck's Lindsey Gamble brings the African-American insider perspective to the race conversation in the influencer marketing industry
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Nov 22, 2021
When in Doubt, Turn to Offline Influence
Jason's recent unsuccessful influencing of a friend led to an important reminder
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Nov 18, 2021
Exploring Influence Marketing in Latin America
Coca-Cola strategist Fabian Guevara visits Winfluence to talk about influence marketing in Mexico and Latin America
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Nov 15, 2021
Someone Is Actually Recommending Influencers Purchase Followers … Publicly!
Jason Falls rants about a recent article he found that endorses buying Instagram followers and engagement.
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Nov 11, 2021
Exploring Influence Marketing Measurement … and the Metaverse
Gen.Video's Larry Beaman talks analytics and beyond with Jason Falls on Winfluence
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Nov 8, 2021
What Department is Responsible for Influencer Marketing?
Media? Social Media? Public Relations? Creative? Jason Falls has an idea!
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Nov 4, 2021
How Do Brands & Agencies Handle Influencers of Color?
Talent manager Johanna Voss gets real on where brands and agencies fall short
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