Nov 1, 2021
Removing the Blinders for Better influence Marketing
Jason Falls shares a strategic trick to influencing, not just practicing influencer marketing
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Winfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
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Winfluence – The Influence Marketing Podcast
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Oct 25, 2021
Who Will Win the Impending Influencer Marketing Software War?
Brands will start demanding new and different data when considering influencers. Are software companies ready?
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Oct 18, 2021
The Local Entrepreneurial Route to Being an Influencer
YaJagoff.com is a non-traditional, but successful example of influence building around local content
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Oct 11, 2021
Can Advertising and Influence Marketing Mix?
Markerly's Justin Klein joins Digging Deeper to talk about the approach of advertising in influencer marketing, catstagrammers and more.
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Oct 4, 2021
The Influencer Marketing Firm Practicing Influencer Marketing
Rich Keith of The Fourth Floor shares his perspective on the influencer marketing industry, his newsletter and more.
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Sep 27, 2021
TikTok Creator Marketplace API Opens, Proof of Effectiveness Emerges
Captiv8's Krishna Subramanian shares seldom seen evidence social influencer engagements produce higher purchase and recommendation intent.
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Sep 23, 2021
How is Name-Image-Likeness (NIL) Impacting Student-Athletes?
Kentucky's Masai Russell is enjoying the first two months of capitalizing on her name, image, likeness.
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Sep 20, 2021
It’s Time to Do Away With Top Influencer Lists
Jason Falls cautions marketers about using Top 10 lists of influencers as a guide to choosing those for your campaigns.
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Sep 13, 2021
What is the Role of Influencer Marketing in Economic Development?
Jason Falls says we should include content creator in a new list of aspirational careers to lift our communities.
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Sep 6, 2021
Can Influencer Marketing Succeed with Product-Only Payment?
Taylor Lagace of Kynship explains how product seeding can work with influencers
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