Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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Research hit the wires last week that shows the racial pay gap between white and BIPOC influencers … that is those who are black, indigenous and people of…
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If you’ve listened to this show for any length of time, you’ve heard me recommend the podcast of Scott Guthrie. He’s the consultant and industry thought leader behind…
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For the last probably year or year and a half, the conversation about the value of influencers has reverberated with the opinion that micro- and nano-influencers are more…
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I’ve never really considered myself an entrepreneur, even though technically and by definition, I’ve been one a few times. When I started Social Media Explorer as a blog…
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A couple of weeks ago, we had an interesting conversation about race with talent manager Johanna Voss. She represents almost exclusively women of color, though she is not…
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There’s an agency owner I know out there who listens to this show. He reads the articles I write. He follows my posts on social media. When I…
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Influence marketing is truly a global phenomenon. We’ve talked to guests on this program who practice this craft all around the world. But we don’t spend a lot…
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Thursday evening I opened up my feed reader to browse the world wide web looking for the latest updates from the various blogs and websites I subscribe to.…
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It’s always fun for me, and I hope for you, when I run across someone who has multiple perspectives on the influencer marketing industry. I feel like I…
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Not long ago, a client informed me they were moving their influencer marketing budget to their media agency. As in those who plan and buy advertisements. Previous to…
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