Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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Can you achieve influence marketing traction, then success without having to pay influencers? We’ve asked that question several times on this show and it’s a bit of a…
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One avenue of conversation we haven’t really explored here on the show is diving into the nuances of influencer marketing within different social networks. A great creator on…
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Of all the questions marketers ask about building successful influencer marketing campaigns, the two that stand out are the top two, by a mile: First, how do I…
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A recurring theme on this show is finding examples influence marketing, not just marketing involving online influencers. When we uncover a non-traditional perspective on this thing we do,…
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Welcome to Winfluence episode number 100. We started this journey back on September 2, 2020 when the old Jason Falls Show live stream turned podcast switched to an…
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In my day job at Cornett, influence marketing is very important, but it’s not the only thing we do. So small businesses or startups that need consulting don’t…
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Do you even know what true influence looks like? We get lost in the day-to-day of influencer marketing, where we count on people who post interesting things on…
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We’re creeping up on a year of Winfluence the podcast and in that time we’ve talked to a number of incredibly smart people who are working to make…
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Are influencers worth the rates they charge? Isn’t that the most frequently asked question among brand managers when it comes to influencer marketing these days? The answer, as…
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Each episode of this podcast begins with me asking the question, "Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to…
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