Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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As the influencer marketing space evolves, so will the tools, platforms and services out there that make things better. We’ve interviewed some folks behind some of these startups…
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Two weeks ago I spent several hours judging entries in an influencer marketing awards contest. Part of the submission was for the brand or agency to describe their…
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We recently had a conversation with Brandon Brown of influencer platform Grin about CGI influencers—computer generated avatars that seem to be real people posting influencer-like content and gaining…
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My previous commentary that focused on the idea that Words Matter pointed out a flaw in semantics with how HypeAuditor reported fraudulent behavior. That semantic difference—a simple poor…
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Once upon a time, I was a fairly knowledgeable guy about social listening. (I still am, I think. But in the early 2010s I was kind of known…
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For much of the last year or so in the influence marketing space, there has been a growing trend to move away from mega-influencers in favor of micro-…
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One of the fascinating new trends in the influencer space is that of influencer houses. You may have heard The Hype House, probably the biggest example in the…
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I’ve had the good fortune to have built a respectable audience over the years, creating and sharing content on social networks, writing blog posts and articles, speaking at…
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Nothing gets me excited quite like finding like minded people who are interested in and knowledgeable about the same things I am and having a good conversation. That’s…
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When the first inklings of what we have come to call influencer marketing emerged in the late 2000s, Instagram, TikTok and SnapChat didn’t exist. Facebook was actually barely…
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