Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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There’s a growing problem in the influencer marketing space with content creators. We’ve talked about it on this show before. But there never seems to be any great…
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We’ve been talking a lot about brand lately on the show. Recent episodes featuring Patrick Hanlon and Rick Ray have centered all of us, brands and creators, agencies…
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We spent some time recently with Patrick Hanlon talking about Primal Branding. Having that deep assessment of who you are as a brand can inform and even drive…
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The influencer marketing landscape is big and ever-changing. You have huge agencies that with with big brands for big budgets. You have boutique firms and consultants that mix…
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If you follow the conventional wisdom around an influencer’s lifespan, you know they start living their best life, then define a strong content niche and build an engaged…
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There’s an argument to be made that influencers are the “IT” channel in marketing. That trusted, third-party recommendation or referral is extremely powerful and often far more effective…
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Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be…
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I threw out one of my Winfluence tips a few weeks back. For those who aren’t aware, I’ll record little one-minute tips and ideas from time to time…
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Without question the last 2-3 years have lit a fire under businesses, brands, governments and individuals with regard to how to think of and interact with diversity. In…
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We’re going to do something a little different today. I’ve always been fascinated with the origin stories and journey to content creator or influencers of those that I…
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