Jul 25, 2023
How to Build a Better Business Book
From time to time people find out in conversation that I’m a published author. It’s a monicker and fact that sits in my social media bios and certainly…
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Winfluence with Jason Falls
Your business doesn’t need more marketing noise. It needs people who trust it, recommend it, and choose it.
Winfluence with Jason Falls helps small-business owners and lean marketing teams build lasting influence. Jason Falls brings practical advice, candid conversations, and the occasional well-earned rant about influence marketing, social listening, podcasting, and responsible AI.
Learn how to understand your customers, make your expertise useful, reach the right people, and put better tools to work—without surrendering your judgment to the software.
Every episode tackles a real business problem and leaves you with something worth doing.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com.
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Winfluence with Jason Falls
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Jul 18, 2023
Name, Image, Likeness Perspective from one of the Top NCAA Volleyball Players
Some of you may know I spent the first half of my professional career as a public relations professional in the world of college athletics. Back then we…
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Jul 11, 2023
Cloning the Boss and Other Business Tips from an Agency Owner & Coach
You may have noticed I’ve been mixing in more content here recently focused on content creators. It’s not that you brand and agency folks aren’t the primary focus…
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Jul 4, 2023
The Risk of Social Media Dependency: SEO and the Influencer Marketing Space
There’s a growing problem in the influencer marketing space with content creators. We’ve talked about it on this show before. But there never seems to be any great…
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Jun 27, 2023
Creating Remarkable Content & Putting Your Brand Story into Action
We’ve been talking a lot about brand lately on the show. Recent episodes featuring Patrick Hanlon and Rick Ray have centered all of us, brands and creators, agencies…
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Jun 20, 2023
How Your Brand’s Story Informs the Influencers You Choose
We spent some time recently with Patrick Hanlon talking about Primal Branding. Having that deep assessment of who you are as a brand can inform and even drive…
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Jun 12, 2023
Influencers are the Enterprise
The influencer marketing landscape is big and ever-changing. You have huge agencies that with with big brands for big budgets. You have boutique firms and consultants that mix…
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Jun 5, 2023
The Agency that creates influencers … and spicy coffee?
If you follow the conventional wisdom around an influencer’s lifespan, you know they start living their best life, then define a strong content niche and build an engaged…
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May 29, 2023
Are Influencers the Key to a Brand’s Purpose-Driven & Cause Marketing?
There’s an argument to be made that influencers are the “IT” channel in marketing. That trusted, third-party recommendation or referral is extremely powerful and often far more effective…
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May 23, 2023
How Primal Branding Can Help Brands of Any Kind, Including Creators
Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be…
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