Digging Deeper

Hosted ByJason Falls

Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.


All Episodes

The Shifting Scope for Creatives and Creativity

With the ever-changing landscape of marketing, creatives have a moving target and David Bonner knows how to hit it

Is Your Business Built to Suck?

Joseph Jaffe’s latest book says most corporations are built to suck and the era of the corporation is over. He explains on Digging Deeper.

The Delicious Creativity Behind Honey Baked Ham

Honey Baked Ham CMO Jo Ann Herold joins Digging Deeper to talk creativity, marketing and more

Can You Engage Influencers Without Paying Them?

ApexDrop’s Zak Stahlsmith joins Jason Falls to talk influencer marketing and how micro and nano influencers can be engaged with little more than product.

Can You Engage Influencers Without Paying Them?

ApexDrop’s Zak Stahlsmith joins Jason Falls to talk influencer marketing and how micro and nano influencers can be engaged with little more than product.

How to Better Manage Social Media and Creative Workflow

Planable CEO Xenia Muntean shares ideas on collaboration, social content management, creation and more

Tackling the Challenge of Tourism Marketing in 2020

Gathan Borden of VisitLex – The Lexington, Ky., CVB – Discusses the Incredible Challenge of Marketing During COVID

Tackling the Challenge of Tourism Marketing in 2020

Gathan Borden of VisitLex – The Lexington, Ky., CVB – Discusses the Incredible Challenge of Marketing During COVID

When is Your Business Big Enough?

Lee FeFever shares ideas from his new book about making your business fit your lifestyle.