Digging Deeper

Hosted ByJason Falls

Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.

All Episodes

The Easier Path to Audience & Influence Insights

Rand Fishkin’s new SparkToro is making the discovery of audience insights faster, easier and cheaper than ever before.

The Sustainability Concerns with Blockchain, Bitcoin and NFTs

Matt Rickard of Task joins #DiggingDeeper to talk about the challenges and solutions to Web 3.0 while being environmentally conscious.

Improving the Sales Function by Getting Rid of Pitch Decks?!?

JumpCrew’s Jarron Vosburg gets deep on sales and explains his recent move away from the traditional slide presentation to win new business

The Legalities of NFTs, Crypto, and the Metaverse

The NFT lawyer, Enrico Schaefer, joins #DiggingDeeper to help brands and agencies navigate the risks of Web 3.0

Smarter Marketing Through An Entrepreneurial Spirit

Tim Hines’s new book The Marketing Starter is a good read for anyone in marketing.

Presenting Own It: Attacking the Gender Gap in Advertising Agency Ownership

Cornett owner Christy Hiler launched a new podcast and industry awareness effort to increase female ownership in the agency world.

Taking Charge of You with David Novak

The Former Yum! Brands CEO stops by Digging Deeper to talk about self-coaching as a path to ultimate success

Continuity in Brand Storytelling

Jason Majewski welcomes filmmaker Gary Miller and composer A.J. Hochhalter to Digging Deeper to explore Cornett’s work with UK HealthCare

The Present & Future of Public Relations

Robert Dilsenschneider visits Digging Deeper to talk about his new book, The Public Relations Handbook