Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and a Thanksgiving Cocktail Episode

This week our host Ian Truscott asks Jeff Clark whether he’d say thanks or no thanks to bunch of marketing topics, our guest is experienced marketer and analyst Alisa Groocock and Robert Rose shares a Thanksgiving cocktail

Think like a Brand #8 – Coach and Compose with Ramen Noodles

This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Mint and Seismic

The Applying Personas, Discover Your Leadership Style with Robert Jordan and a Cocktail of SEO and Content Marketing Episode

This week Jeff Clark and Ian Truscott dive back into B2B personas and how to apply them, our guest is Robert Jordon the co-founder InterimExecs who discusses his book and Robert Rose shares advice on SEO and content marketing over a cocktail.

The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals over a Cocktail Episode

This week Jeff Clark and Ian Truscott discuss seven steps to defining personas, we go backstage with Kelley Troia from Clandestine Events to talk about sports event sponsorship and Robert Rose shares advice on goals over a cocktail.

Think like a Brand #7 – What happened to Marcus?

This week, Liz Hugh and Ian Truscott round off their discussion about her book “Think like a Brand not a Bank” and ask what happened to Marcus?

The Hola to Opportunities, Ariadna Navarro of VSA Partners and Storytelling over a Cocktail Episode

This week Jeff and Ian discuss MQL’s and opportunities, our guest is Ariadna Navarro of VSA Partners and we chat about branding and Robert is in the bar talking about story telling.

Think like a Brand #6 – Coach and Compose

This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fifth and final growth principle; Coach and Compose

The Time to Step It Up Marketing Your B2B Tech, Cathy’s Uncharted Journey and an Info Dump over a Cocktail Episode

This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.

Think like a Brand #5 – Product Ain’t What it Used to Be

This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fourth growth principle; remember, product isn’t what it used to be