Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Ian shares his 2¢ on buyer pain and aspiration, Jeff is back to talk about a new TLA from Forrester LRM (Lifecycle Revenue Marketing) and Robert is also…
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This week, Jeff continues his vacation and Ian shares a thought on card counters and what marketers can learn, he chats with Keith Smith host of The Fuel…
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This week Jeff is away so Ian goes solo discussing FOFU (Fear of F'in Up), Ian shares the interview he did with Seth Goldstein for Entrepreneur's Enigma and…
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This week Jeff and Ian dive into their experience of B2B influencers, Todd Irwin of Fazer returns to discuss brand acquisition and Robert shares a thread over a…
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This week Jeff asks Ian about his standard set of five B2B marketing personas, Matthew Woodget of Go Narrative returns for discuss his book and Robert shares his…
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This week Jeff turns the tables on Ian and asks him about his 5 steps for creating personas, Cathy McKnight returns to chat compatibility and Robert has advice…
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This week Jeff Clark steps us through discovering your Ideal Customer Profile, we go backstage with a builder of multiple international agency groups Tim Ringel and we discuss…
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This week Jeff Clark discusses a model for measuring your brand, we go backstage with Mark Ordover and learn about media trading and over a cocktail Robert Rose…
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This week Jeff Clark shares his 5 F'in' Fundamentals for B2B Campaigns, we go backstage with co-founder of Vermouth Beauty Jill Jago and Robert Rose is in our…
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This week Jeff shares a model for customer marketing, Ian goes backstage with Connor Altier, Global Brand Strategy Lead at Reebok and Robert is in the bar sharing…
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