Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Choose your preferred podcast app or feed.
Current RSS feed profile
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week, Ian shares a thought about being product led or sales led as a B2B vendor, Jeff shares some Forrester research on field marketing and Robert is…
Read more
This week Ian's guest is Dilya Abushayeva, co-founder of Mavuus to discuss her company and 15 year marketing career and Robert Rose is in the Rockstar CMO virtual…
Read more
This week Ian shares a though on the funnel, Jeff is in the marketing studio to discuss rebranding and Robert is in the Rockstar CMO virtual bar asking…
Read more
Ian shares his 2¢ on buyer pain and aspiration, Jeff is back to talk about a new TLA from Forrester LRM (Lifecycle Revenue Marketing) and Robert is also…
Read more
This week, Jeff continues his vacation and Ian shares a thought on card counters and what marketers can learn, he chats with Keith Smith host of The Fuel…
Read more
This week Jeff is away so Ian goes solo discussing FOFU (Fear of F'in Up), Ian shares the interview he did with Seth Goldstein for Entrepreneur's Enigma and…
Read more
This week Jeff and Ian dive into their experience of B2B influencers, Todd Irwin of Fazer returns to discuss brand acquisition and Robert shares a thread over a…
Read more
This week Jeff asks Ian about his standard set of five B2B marketing personas, Matthew Woodget of Go Narrative returns for discuss his book and Robert shares his…
Read more
This week Jeff turns the tables on Ian and asks him about his 5 steps for creating personas, Cathy McKnight returns to chat compatibility and Robert has advice…
Read more
This week Jeff Clark steps us through discovering your Ideal Customer Profile, we go backstage with a builder of multiple international agency groups Tim Ringel and we discuss…
Read more