Everyone has a story — you, your neighbors, your parents, your friends and yes, even businesses. The most important story any business can share is its Capital S Story, the authentic narrative that answers these fundamental questions: Why someone should buy from, work for, invest in or partner with that business. In each Storylines Live episode, host Paul Furiga breaks down business storytelling and interviews business leaders and marketing experts about their own Capital S Stories. Learn how successful business leaders leverage their stories to develop their business, reach their most important audiences and create measurable results. This is the podcast for you if you’re just beginning to market your organization, if your messages aren’t connecting with those audiences you most want to reach — or if you just love a good business story.