How to Find and Engage B2B Influencers, From a B2B Brand
Justin Levy of Demandbase talks all things B2B influencer marketing and content marketing with Jason Falls.
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Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
Justin Levy of Demandbase talks all things B2B influencer marketing and content marketing with Jason Falls.
Content creator is a legitimate career aspiration the skills for which should be taught in American elementary schools
P.J. Leimgruber of Clash App says the current way creators make money is broken. He has a plan to fix it.
The influencer consultant can be a big help to brand marketers. But what exactly do they do? And how much do they cost?
Creators may start shifting to direct-to-fan subscription models to protect their content and their audiences
Jason Falls discusses three reminders to keep measurement of influencer marketing from being a headache
Contextual targeting around long-form content like blogs and podcasts is how David Tintner sees brands excelling in the 2022 web.
Jason Falls calls out the trends and prediction posts for the New Year with a dose of truth and reality.
In this special episode, Jason Falls shares a recent episode of another show – On Brand with Nick Westergaard.