Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

How to Find and Engage B2B Influencers, From a B2B Brand

Justin Levy of Demandbase talks all things B2B influencer marketing and content marketing with Jason Falls.

It’s Time To Stop Laughing at Kids Who Want To Be Influencers

Content creator is a legitimate career aspiration the skills for which should be taught in American elementary schools

What’s Wrong With Influencer Marketing’s Current Monetization Model?

P.J. Leimgruber of Clash App says the current way creators make money is broken. He has a plan to fix it.

What Does an Influencer Consultant Do?

The influencer consultant can be a big help to brand marketers. But what exactly do they do? And how much do they cost?

Is The Future of Influence Marketing in Subscription Content?

Creators may start shifting to direct-to-fan subscription models to protect their content and their audiences

Why Measuring Influencer Marketing Shouldn’t Be Hard

Jason Falls discusses three reminders to keep measurement of influencer marketing from being a headache

How Brands Can Survive in a Web Without Cookies

Contextual targeting around long-form content like blogs and podcasts is how David Tintner sees brands excelling in the 2022 web.

The Truth About All These Top Trends Posts for 2022

Jason Falls calls out the trends and prediction posts for the New Year with a dose of truth and reality.

Winfluence Special: On Brand with Nick Westergaard

In this special episode, Jason Falls shares a recent episode of another show – On Brand with Nick Westergaard.