MPN

38. Storytelling to End Slavery and Human Trafficking – Brittany Baker, International Justice Mission

There are more people trapped in slavery today than any time in history. Marketing & Creative lead, Brittany Baker, joins Sarah to discuss the intersection of storytelling to honor the survivors and drive donor action.

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What it Takes to Be an Executive Level Marketer | Jerry Bernhart

On episode #100 of the Rethink Marketing Podcast, Eric and Colin are joined by executive marketing recruiter Jerry Bernhart.  Viewed as a leading and trusted authority in the recruitment of digital, e-commerce, and data-driven marketing professionals, Jerry has authored scores of articles and white papers on best practices in digital and direct marketing hiring and…

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What the Pandemic Means for Brands with Emmanuel Probst

“The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. His…

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Brand Analysis: Fresh and Fit

You all know about the drama between Fresh and Fit and Aba and Preach.
I’m addressing this situation from a different perspective.

This episode is going to focus on the branding of Fresh and Fit and what this means for their company going forward….

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The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a Cocktail Episode

As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest is Maureen Blandford who has been obsessed with making B2B a rational place for more decades than she’d like to admit. A B2B agency owner in the US prior to moving client-side…

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Taking Vacations As An Entrepreneur

This is a solo episode. Taking a vacation as an entrepreneur is often overlooked but very important for your mental health and the health of your business. For the past 8 days Ive been on vacation in Nags Head, NC (the Outer Banks) with family. I

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