Getting Unstuck with Dr. Charles
In the latest episode of the , Amy talks with Dr. Charles Redd about getting unstuck, leadership, discovering your strengths, finding your purpose and what it means to be a servant leader.
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152: Execs on LinkedIn (w/Lee Odden), media pitching tips, too much corporate email
Our April 2021 episode includes: Executive use of LinkedIn (:50) Guest: Lee Odden, TopRank Marketing (6:15) Spotlight: Dove leads on diversity (27:45) The State of Journalism 2021 (29:10) Corporate email study (33:50) Listener question: Brands and Clubhouse (38:50) LINKS TALKING POINT Learn why and how executives should become active on social media Webinar: The Business…
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S2 E18 – Amanda Natividad talks Content Strategy and SEO
In this episode, Seth and Shannon talk to Amanda Natividad, the director of marketing for Growth Machine, a content strategy, and SEO firm. Amanda talks to us about how to best use content to not only get found online in the search engines but grow your
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S3 Ep4: Top Drinks Brand Chivas Regal Explain How They Embrace Influencer Marketing
In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Martin Jaskolowski, Global Head of Advertising and Digital at Pernod-Ricard. They discuss how the Chivas Regal whisky brand has used influencers to enhance its major advertising campaign. They talk about some of the types of content that has really resonated with the audiences from distillery visits to working with mixologists. They talk in detail about how you measure effective brand campaigns – reach or engagement?
@thebcma
Presented by @gordonglenister
Produced by Neil Whiteside at Freedom:ONE
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Growth Hacking, Experiment Driven Marketing | Sean Ellis
On episode #65 of the Rethink Marketing Podcast, Colin and Eric share a conversation with the father of growth hacking and experienced marketing leader, Sean Ellis. Sean explains why marketers need to use the scientific method to optimize results and create efficiencies. To win in the attention economy and to scale rapidly (also called “hacking…
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Episode 164 – Hiring 101
– Jamie goes solo today to talk about one of her favorite topics…HIRING! Why… you might ask? Because it was one of the most terrifying things she did at some point in her own business. But once you nail down the process,
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S2 Ep2: Part two: Terry Tyrrell’s Playbook, Heroes & The Day He’ll Never Forget
Do you have an ambition to be seen as an organisation that is changing things? Do you have a brand and business playbook and a set of tools to help your business scale at an unprecedented level? Have you got an ambition to work with businesses at the C-suit level? Or are you simply feeling…
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The Perfect App to Make Customers Your Influencers
Sam Malone’s Guru Club produces influence effects from customers without having to pay them first.
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16: Miri Rodriguez on Building Influence Company-Wide through Storytelling
Miri Rodriguez went from a Community Manager to becoming one of Microsoft’s top influencers and Storytellers. Now she is the author of…
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There’s more to life than David or Goliath with Drew McLellan
It’s easy to beat up on advertising or even the advertising agency. I enjoy it as much as the next, except for one big gigantic faux pas: we always tend to associate agencies with the 800-pound gorillas; the holding company. We (I) forget several robust layers of smaller and medium sized agencies, specialists, independents. Drew…
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