In the weekly Friday, “The Week That Was” episode, I welcome former guest, show regular, world’s happiest public philosopher, multiple author and two-timer, Tom Morris. Together we will watch and comment on the highlights from my guests this week. This week you’ll be hearing from Rich “Trigger” Bontrager, Drew McLellan, Vicki Znavor and Tina Greenbaum…
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When Tina Greenbaum isn’t feeling the need…the need for speed…she’s helping executives and leaders “get up to speed” in terms of empowering themselves to take responsibility for their actions, become more self aware and recognize their blindspots. It’s the classic debate between aptitude (knowledge skills) and attitude (human skills) and we’ll explore the latter. As…
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Christina Sweeney-Baird lives in London where she works full-time as a corporate litigation lawyer. Listen in as we discuss her debut novel, The End of Men, which will be available wherever books are sold on April 27. Listen in as we discuss her…
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Gregarious Narain’s new startup Zealous unifies a content creator’s live feeds for better connection and monetization
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In the latest episode of the , Amy talks with Dr. Charles Redd about getting unstuck, leadership, discovering your strengths, finding your purpose and what it means to be a servant leader.
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Our April 2021 episode includes: Executive use of LinkedIn (:50) Guest: Lee Odden, TopRank Marketing (6:15) Spotlight: Dove leads on diversity (27:45) The State of Journalism 2021 (29:10) Corporate email study (33:50) Listener question: Brands and Clubhouse (38:50) LINKS TALKING POINT Learn why and how executives should become active on social media Webinar: The Business…
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In this episode, Seth and Shannon talk to Amanda Natividad, the director of marketing for Growth Machine, a content strategy, and SEO firm. Amanda talks to us about how to best use content to not only get found online in the search engines but grow your
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In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Martin Jaskolowski, Global Head of Advertising and Digital at Pernod-Ricard. They discuss how the Chivas Regal whisky brand has used influencers to enhance its major advertising campaign. They talk about some of the types of content that has really resonated with the audiences from distillery visits to working with mixologists. They talk in detail about how you measure effective brand campaigns – reach or engagement?
@thebcma
Presented by @gordonglenister
Produced by Neil Whiteside at Freedom:ONE
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On episode #65 of the Rethink Marketing Podcast, Colin and Eric share a conversation with the father of growth hacking and experienced marketing leader, Sean Ellis. Sean explains why marketers need to use the scientific method to optimize results and create efficiencies. To win in the attention economy and to scale rapidly (also called “hacking…
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