I thought of this about 20 years ago because I had hardwood floors and my decorative pillows slid off of my cedar chest when my cats jumped on the bed. I didn’t do anything about it until 2019 because I was trying to survive all those years as a very busy single mom. In 2019, I was happily married to a very messy man and he constantly cluttered the chair in the master bedroom so I needed a place for my pillows. I made a prototype and pitched it to SharkTank and surprise…they liked it and advanced me to the “2nd” level but I didn’t go further. I was not surprised because I didn’t have sales or even a business at that point. I hustled through 2019, learned social media, tweaked my product and developed a business. I was starting to gain a little traction and then Covid hit. I’m a nurse so I took my job serious and put The Secret Shelfie on the “shelf”. In 2021, I was determined to re-launch and I did so by hiring a social media company. They were fabulous and did everything expected but the sales have been stagnant. Currently, I am scratching my head and wondering what direction to take as I scrutinize and analyse the world we live in and why it is so hard to get the public to embrace this lifestyle change. You see, I get terrific feedback about “how cool this product is” once I get people’s attention long enough to explain it but then, when people think about it long enough, the response is generally “Oh, I just throw my pillows on the floor”. Some people have a chair for their pillows and I get that but as a successful realtor in a past life, excess furniture is a no-no. The fact is, it involves a lifestyle change. By this, I mean people must move a piece of wall art or a TV to make a place for their Secret Shelfie. It involves work and the willingness to change habits. I am trying desperately to figure out how to make this work in a world where you get 3 seconds to convince someone to buy a product that involves work and a lifestyle change.

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