Ever thought about what to say or do to get a meeting tipped in your favor before it even start?

Words have power but when combined with the appropriate body language and action, they have the power to move mountains. 
Here are three reasons why you should listen to the full episode: 
 

Learn the true meaning of communication
Explore the four types of communicators and the steps to effective communication. 
To learn practical steps to tip meetings in your favour. 

Episode Highlights
 

The True Meaning of Communication

Aurora explains that communication is when the message sent is the message that is received. 
She explains that this is not always the case because there is always background noise of some kind to prevent effective communication.
As a communicator, it is important to understand neurological science and know that there is always a conversation in the listener’s head, whether it is thinking about their bills or a previous conversation.

Steps to Effective communication 

Aurora lists the three vital steps to effective communication. 

Hijack – Grab the attention of the listener and silence what is going on in their head so that they pay attention to you. 

Connect – Try to connect with the listener. The mid-brain looks for friendliness, status, and connection. By appealing to these, listeners will feel more inclined to listen. 

Details – To communicate effectively, the brain should be silenced to create a connection. It will then be able to receive and process information from the speaker. 

The 4 types of Communicators 

 Aurora explains that the average person has a default setting when it comes to communicating but, you must pay close attention to the kind of communicator you are:  

What – The ‘what’ communicator usually delivers a more analytical presentation and provides a lot of data and details. These communicators are generally scientists, engineers, and technology-oriented persons. 

Why – The ‘why’ communicator usually needs to know why they are telling somebody about wherever the topic may be. 

How- The ‘how’ communicator is usually the person that seeks to implement something and has a plan.

Who –  The ‘who’ communicator likes to know who their audience is; this helps them to focus on questions such as, who is the ideal client? and to whom does this message matter?

Why write a book 

Aurora shares that she believes strongly that everyone has a story to share and that life experiences can turn into wisdom for the younger version of ourselves. 
She says that communication of this story doesn’t always have to be through a book, as a book is just a vehicle. She shares that videos and podcasts can also be used as vehicles to share your story. 
 She shares that she encourages people to tell their stories and found that many people didn’t know how to write books and get the help needed to finish and publish a book. Hence, she wrote her book to help potential authors figure out how to write a book and monetize it. 

Practical Tips To Tip A Meeting In Your Favour

1) Frame Yourself as the Solution 

Frame yourself as the solution to your potential client or partner’s problems and establish your authority. Aurora explains that the best way is to write and publish a book and take it a step further by sending each person an autographed copy of the book before meeting with them. 

2) Do not Focus on You

Aurora highlights that we tend to focus on what we have to offer in meetings but,