MPN

S1-E5: Influencer Marketing In The USA

We look at the Influencer market in the United States of America

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Finding Your Brand’s Universal Story with Ellen Utrecht

“Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and…

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Snippet… Tool Tip… JoplinApp.org

A quick tool recommendation. Learn more about your ad choices. Visit megaphone.fm/adchoices

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119: Is AP style on the decline? Also, why your audiences are ghosting you, plus Rose McKinney of Pineapple RM

In our September 2019 episode, we discuss: The death of the click in Google searches (3:45) Adobe’s 2019 Brand Content Survey (5:35) Facebook’s move to remove Like counts (7:25) Spotlight: A perhaps strategic Twitter war win for Popeye’s (9:40)  The fading relevance of AP style (14:30) Why you and your coworkers should be more active…

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Episode 71: Rebecca Dersh: Cision

PR Talk Podcast interview about PR reporting, analytics, automation and more. Host Amy Rosenberg talks with Cision’s PR Manager Rebecca Dersh.

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Setting Marketing Expectations

It’s hard not to think that when we put something “out there” we want an instant result. That’s not a realistic expectation for your marketing efforts. In this podcast, host Christy Smallwood, covers some basics of how to set good expectations of marketing.

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OTS 162: Against All Odds – Magie Cook

Today’s guest is an immigrant who went from incredible poverty to founding a multi-million dollar business. She was born in an orphanage in Mexico and her first shot out of poverty was an opportunity to play basketball for the Mexican National Team…

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