Why your copywriter can’t get your copy right
Uncover what stands between you and stellar copy that converts. Join the Copy Arena to jam on emotion, persuasion and getting the YES! www.facebook.com/groups/copyarena
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Improving Your Business Communications by Using the N.I.C.E Method
Business consultant and trainer Dave Delaney discusses his N.I.C.E method for improving business communications
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OTS 233: Roam the Hallways – Brian Fanzo
Today’s guest is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today. He has a gift for bringing people together online and offline. Prior to speaking, he worked for the Department of Defense where…
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16. All Things Video Storytelling with Emmy-Winner Jesse Roesler, CREDO NONFICTION
Emmy-winning filmmaker, Jesse Roesler joins Sarah to discuss: Authenticity in storytelling; Documentary film; How to find great stories; When to use video; Components of emotional filmmaking; Power of music/sound; Brands as publishers & filmmakers; Best practices for brands partnering w/filmmakers.
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Why Content Silos Matter – The Lone Wolf & The Wolf Pack
On episode #50 of the Rethink Marketing Podcast, Eric and Colin dive into what content silos mean for your search engine optimization (SEO) strategy and website user experience. What is the importance of structuring, prioritizing, and managing your website’s content. How can your understanding and effective use of content hierarchies create a user experience…
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Positioning and Planning for Growth with Benjamin Shapiro
“Planning is the most important part of everything we do.” And Benjamin Shapiro does a lot of things. He’s producer and host of the top-rated MarTech Podcast as well as the Voices of Search Podcast. Managing two daily shows and running a…
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Always Give 100%
This week I sat in on the first of hopefully many episodes of Comedy Roads, an online show featuring interviews with established stand up comedians reflecting on their path to success. It’s hosted by the one and only Bob DiBuono. A-Lister Eddie…
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The Artificially Intelligent Headless Channels and a Cocktail Episode
It’s Valentine’s weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-wonder or Wonderwall segment and decide if a marketing trend or technique is marketing true love. Inspired by a hearted tweet by a friend of the show Dennis Shiao, Cathy McKnight joins Ian for a…
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A Toast to your Health with Rendall, Shankman, Jaffe, Levy and Odden
This week I turned to 5 of my previous 204 guests, who all share a very specific theme in common: health and fitness. There’s guest #1 on CoronaTV, Sharon Jaffe (also my sister), who owns a spinning studio in London, Iron Man and Peloton machine, Peter Shankman, Spartan Warrior, Justin Levy, Ultra Virtual Marathoner, David…
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